At a Glance
- Tasks: Manage PPC campaigns and support email, SMS marketing, and SEO efforts.
- Company: Join a dynamic short-term loans company focused on affordable financial solutions.
- Benefits: Enjoy a competitive salary and the chance to work remotely once a month.
- Why this job: Be part of a growing team with opportunities for personal and professional development.
- Qualifications: Digital marketing experience in banking or lending is essential; mentoring skills are a plus.
- Other info: This role offers significant responsibility and the chance to lead a team.
The predicted salary is between 42000 - 84000 £ per year.
Salary: £50,000 - £60,000
Location: Nottingham - 1x a month
Company Overview: This short-term loans company focuses on providing quick, affordable, and transparent financial solutions to customers facing urgent expenses such as car repairs, plumbing, or dental work. Recently acquired by an international investment firm, the business is undergoing significant investment to expand its presence in the UK lending market. With a strong emphasis on growth and market share, the company is preparing to broaden its product offerings and credit options, signalling exciting opportunities for development and impact in the near future.
Role Overview: This role primarily focuses on managing and optimising PPC campaigns, while also supporting email, SMS marketing, and SEO channels. Key responsibilities include Google Ads optimisation, CRM campaign execution, A/B testing, and reporting using GA4. The company currently has an analyst-level team member and is seeking a more experienced professional to eventually lead the team. With plans to invest further in analytics and a major website update underway, this position offers opportunities for growth and increased responsibility. Strong stakeholder management skills will be essential, as the role involves working closely with investors and playing a significant part in driving the company's digital growth in the UK.
Skills & Experience:
- Digital Marketing background - you MUST come from a Banking or Lending company
- You must understand FCA advertising guidelines
- Mentoring/management experience is a plus
- Your experience must lean towards PPC/Paid Search as this will be a key focus for this role
How to Apply: If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.
Digital Marketing Manager - Financial Services employer: Harnham - Data & Analytics Recruitment
Contact Detail:
Harnham - Data & Analytics Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Financial Services
✨Tip Number 1
Familiarise yourself with the FCA advertising guidelines, as understanding these regulations is crucial for this role. Being able to demonstrate your knowledge during discussions will show that you're well-prepared and serious about compliance in the financial services sector.
✨Tip Number 2
Highlight your experience in PPC campaigns specifically within the banking or lending industry. Be ready to discuss successful campaigns you've managed, including metrics and outcomes, to showcase your expertise and how it aligns with the company's goals.
✨Tip Number 3
Prepare to discuss your approach to stakeholder management. Since this role involves working closely with investors, having examples of how you've successfully managed relationships and communicated effectively in previous roles will set you apart.
✨Tip Number 4
Stay updated on the latest trends in digital marketing, especially in PPC and analytics. Being knowledgeable about new tools and strategies can help you stand out as a candidate who is proactive and ready to contribute to the company's growth.
We think you need these skills to ace Digital Marketing Manager - Financial Services
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your digital marketing experience, particularly in PPC and the financial services sector. Emphasise any relevant achievements and metrics that demonstrate your success in managing campaigns.
Showcase Relevant Skills: In your application, clearly outline your understanding of FCA advertising guidelines and your experience with Google Ads optimisation. Mention any mentoring or management experience you have, as this is a plus for the role.
Craft a Compelling Cover Letter: Write a cover letter that connects your background in banking or lending to the specific needs of the company. Discuss how your skills can contribute to their growth and digital strategy, and express your enthusiasm for the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors or typos. A polished application reflects your attention to detail, which is crucial in digital marketing.
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in digital marketing, particularly within the banking or lending sector. Be prepared to discuss specific campaigns you've managed, especially those involving PPC and how you optimised them for better performance.
✨Understand FCA Guidelines
Since the role requires knowledge of FCA advertising guidelines, brush up on these regulations before the interview. Being able to demonstrate your understanding of compliance in financial marketing will set you apart from other candidates.
✨Prepare for Stakeholder Management Questions
Given the emphasis on stakeholder management, think of examples where you've successfully collaborated with investors or other key stakeholders. Be ready to discuss how you navigated challenges and built strong relationships.
✨Demonstrate Leadership Potential
Even if you haven't held a formal management position, prepare to talk about any mentoring experiences or instances where you've led projects. This will show your readiness to take on a leadership role as the company grows.