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- Tasks: Join us as a Digital Data Analyst to optimise web performance and track user behaviour.
- Company: Be part of a leading hospitality brand with over 2,600 venues across the UK.
- Benefits: Enjoy a salary up to £45,000 and hybrid working options.
- Other info: Collaborate with diverse teams and enjoy strong career progression opportunities.
- Why this job: Make a real impact on customer experiences and drive key business decisions.
- Qualifications: Strong SQL skills and experience with GA4, Looker, and Power BI are essential.
The predicted salary is between 36000 - 54000 £ per year.
A growing analytics team is hiring a Digital Data Analyst to optimize web performance, track user behavior, and provide real-time insights across 80+ websites. This is a hands-on role, working with SQL, GA4, Looker, Power BI, and Excel to assess data quality, debug tracking issues, and generate reports that drive key business decisions.
A well-established brand in the hospitality sector, operating over 2,600 pubs, restaurants, and hotels across the UK. Their digital analytics function is expanding to enhance website performance, customer journeys, and marketing effectiveness.
The analytics team is structured into four key areas:
- Digital - Website and app reporting, deep-dive analysis, and future planning
- CRM - Customer database management, campaign analysis, and reporting
- Loyalty & Customer Insights - Understanding and segmenting customer behavior
- Data Science & Engineering - Supporting analytics efforts and proving business value
As a Digital Data Analyst, you will be responsible for website performance analytics, ensuring high-quality data reporting and debugging tracking issues. You will provide valuable insights that enhance the customer experience and improve conversion rates.
Key Responsibilities:
- Ensure data quality and debug tracking issues for web analytics tools such as GA4, Looker, and Power BI
- Extract, assess, and report on website data, delivering actionable insights
- Work with SQL to manipulate and analyze datasets
- Build automated dashboards and reports to track website performance
- Support conversion rate optimization (CRO) initiatives by identifying drop-off points in customer journeys
- Work with marketing and product teams to optimize digital campaigns and user experiences
Your Skills and Experience
The ideal candidate is a web analytics professional with strong technical expertise and the ability to turn data into insights.
Essential:
- Strong SQL skills with experience in extracting and transforming web data
- Experience with GA4 (Google Analytics), Looker, and Power BI
- Understanding of website tracking, tag debugging, and data validation
- Proficiency in Excel for manual reporting where necessary
- Ability to interpret data trends and make recommendations
Nice to Have:
- Experience with Microsoft Clarity
- Knowledge of CRO and website optimization strategies
- Background in Adobe Analytics (not required but beneficial)
The Benefits
- Salary up to £45,000
- Hybrid working with 2x per month in Burton Upon Trent
- Exposure to a high-growth analytics function
- Collaboration with Data Science, CRM, and Marketing teams
- Strong career progression opportunities
How to Apply
Please register your interest by sending your CV to Mohammed Buhariwala at Harnham via the Apply link on this page.
Contact Detail:
Harnham - Data & Analytics Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Data Analyst
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as GA4, Looker, and Power BI. Having hands-on experience or even completing relevant online courses can give you a significant edge during interviews.
✨Tip Number 2
Prepare to discuss your previous experiences with SQL and how you've used it to extract and manipulate data. Be ready to share specific examples of how your insights have driven business decisions or improved performance.
✨Tip Number 3
Understand the hospitality sector and the role of digital analytics within it. Research current trends and challenges in the industry, so you can demonstrate your knowledge and enthusiasm for the field during your conversations.
✨Tip Number 4
Network with professionals in the analytics field, especially those who work in hospitality. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Digital Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Digital Data Analyst role. Emphasise your proficiency in SQL, GA4, Looker, and Power BI, as well as any experience with website tracking and data validation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data analytics and your understanding of the hospitality sector. Mention specific projects or experiences where you've successfully optimised web performance or provided actionable insights.
Showcase Technical Skills: In your application, clearly outline your technical skills, especially your experience with SQL and web analytics tools. Provide examples of how you've used these skills to solve problems or improve processes in previous roles.
Highlight Collaboration Experience: Since the role involves working with marketing and product teams, include examples of past collaborations. Describe how you contributed to team projects and how your insights led to improved customer experiences or campaign effectiveness.
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Showcase Your Technical Skills
Make sure to highlight your strong SQL skills and experience with tools like GA4, Looker, and Power BI. Be prepared to discuss specific projects where you've used these technologies to extract and analyse data.
✨Demonstrate Problem-Solving Abilities
Since the role involves debugging tracking issues, come prepared with examples of how you've identified and resolved similar problems in the past. This will show your analytical thinking and attention to detail.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to interpret data trends or suggest improvements based on hypothetical scenarios. Practising these types of questions can help you articulate your thought process clearly during the interview.
✨Understand the Company’s Digital Landscape
Research the company’s digital presence and analytics function. Familiarise yourself with their websites and any recent campaigns. This knowledge will allow you to tailor your responses and demonstrate genuine interest in their operations.