At a Glance
- Tasks: Unlock customer insights to drive smarter marketing strategies and improve campaign performance.
- Company: Join a well-established UK business with a strong reputation and a growing customer insights team.
- Benefits: Competitive salary up to £60,000, hybrid working, and opportunities for professional growth.
- Other info: Work in a dynamic environment with a large dataset and flexible working arrangements.
- Why this job: Be the go-to analyst and make a real impact on customer engagement and retention.
- Qualifications: 3-5 years in marketing analytics, strong SQL skills, and excellent communication abilities.
The predicted salary is between 47181 - 50000 £ per year.
I'm hiring a Senior Marketing Analyst to join a growing customer insights team within a well-established UK business that's rapidly scaling its data and analytics capability.
This is a core role in the team, focused on unlocking value from customer data to drive smarter CRM, campaign targeting, and retention strategies.
- Up to £60,000Near Blackburn / Preston - Hybrid (2 days per week onsite)
- The company
A large and growing UK network of independent businesses, supporting over 500+ locations across the UK and Ireland.
They've built a strong reputation in their sector and are now investing heavily in customer insight, CRM, and analytics to better understand and engage their customer base at scale.
The role
You'll sit within a growing Customer Insight team, working closely with marketing, operations, and product teams to:
- Understand customer behaviour
- Improve campaign targeting
- Drive retention and lifecycle engagement
- Turn data into actionable business insight
This team already has strong CRM and operational capability - but needs a dedicated analyst to own the data, insight, and performance side.
- What you'll be doing
- Analyse customer and transactional data to identify behavioural trends and opportunities
- Build and optimise CRM campaign targeting and segmentation
- Support key initiatives like customer reactivation and recall campaigns
- Conduct pre- and post-campaign analysis to measure performance and ROI
- Develop dashboards and reporting around retention, churn, and customer value
- Work with stakeholders to understand business needs and deliver insight
- Translate data into clear, actionable recommendations for non-technical audiences
What you bring Must-haves
- Strong SQL skills
- Experience in CRM / campaign / marketing analytics
- Experience analysing campaign performance and customer behaviour
- Comfortable working with customer segmentation and lifecycle data
- Strong communication skills - able to present insights clearly
- Experience working with stakeholders across different teams
- Nice to have
- Experience with Python or similar tools
- Experience with dashboards (Power BI / Tableau or similar)
- Experience with survey or customer satisfaction data
- Background in retail, healthcare, or service-led environments
- What they're looking for
- 3-5 years' experience in marketing or CRM analytics
- A strong mid-level analyst who can work independently
- Someone who enjoys working with real business problems, not just reporting
- Comfortable working in a growing environment with opportunity to shape things
- Why this role
- Be the go-to analyst in a growing customer insight team
- Own end-to-end work across targeting, analysis, and insight
- Work on impactful projects (e. g. customer reactivation, lifecycle strategy)
- Join a business with a large dataset that's currently under-utilised
- Hybrid working with flexibility (2 days onsite)
- Location
- Based near Blackburn / Preston
- 2 days per week onsite (previously 3, now flexed)
- Likely need to drive - commutable from across the North West
- Interview process
- Initial chat with Hiring Manager - SQL assessment + final presentation
Senior Marketing Analyst in Darwen employer: Harnham - Data & Analytics Recruitment
Join a leading martech company that offers a remote-first work environment, allowing you to balance your professional and personal life while contributing to innovative projects backed by Google. With a strong focus on employee growth, you'll have the opportunity to collaborate with a talented team, enhance your skills in app development, and play a crucial role in shaping the future of digital marketing analytics. Enjoy competitive salaries and benefits as you thrive in a culture that values creativity and technical excellence.
Contact Details:
Harnham - Data & Analytics Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Analyst in Darwen
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harnham - Data & Analytics Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harnham - Data & Analytics Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harnham - Data & Analytics Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harnham - Data & Analytics Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Analyst in Darwen
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham - Data & Analytics Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harnham - Data & Analytics Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham - Data & Analytics Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harnham - Data & Analytics Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harnham - Data & Analytics Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
