At a Glance
- Tasks: Analyse customer data to drive insights and improve experiences.
- Company: Dynamic, customer-focused organisation with a strong data-driven approach.
- Benefits: Competitive salary of £50,000 - £55,000 and opportunities for growth.
- Other info: Join a collaborative team and enhance your analytical skills.
- Why this job: Shape marketing strategies and make a real impact on customer engagement.
- Qualifications: Experience in customer insight and proficiency in SQL and Python.
The predicted salary is between 50000 - 55000 £ per year.
This is an exciting opportunity to join a data-led organisation where customer insight is central to driving commercial performance and improving customer experience.
THE COMPANY
They are a growing, customer-centric organisation operating across a large network of consumer-facing locations. With a strong focus on personalisation and service quality, they use data to continuously improve engagement, retention, and lifetime value.
THE ROLE
As a Customer Insight Analyst you will play a key role in shaping how data informs decision making across marketing, operations, and customer strategy, with a clear line of sight to business impact. Specifically, you can expect to be involved in the following:
- Analyse customer and transactional data across CRM systems, digital platforms, and surveys to identify behavioural trends and opportunities
- Develop dashboards and reporting frameworks that track retention, conversion, and customer lifetime value
- Support campaign targeting and personalisation through segmentation, cohort analysis, and predictive modelling
- Evaluate campaign effectiveness through pre- and post-analysis, measuring uplift, ROI, and channel performance
- Lead on customer satisfaction and advocacy analysis, using sentiment analysis and key driver techniques
- Translate complex datasets into clear, actionable insights for non-technical stakeholders
SKILLS AND EXPERIENCE
The successful Customer Insight Analyst will have the following skills and experience:
- Strong commercial experience in customer insight, CRM analytics, or marketing analytics
- Proficiency in SQL and Python, with exposure to tools such as Power BI or Tableau
- Experience with segmentation, lifecycle analysis, and campaign performance measurement
- Understanding of CRM and marketing channels such as email, SMS, or direct communications
- Ability to analyse survey data, including sentiment and driver analysis
- Confident communicating insights to a range of stakeholders, including non-technical audience
- Familiarity with data privacy and governance best practices
BENEFITS
The successful Customer Insight Analyst will receive the following benefits:
- Salary between £50,000 - £55,000 - depending on experience
HOW TO APPLY
Please register your interest by sending your resume to Majid Latif via the Apply link on this page.
Customer Insights Analyst in Darwen employer: Harnham - Data & Analytics Recruitment
Join a dynamic and customer-focused organisation in Darwen as a Customer Insights Analyst, where your expertise will directly influence marketing and operational strategies. With a commitment to personalisation and service quality, the company fosters a collaborative work culture that prioritises employee growth through continuous learning and development opportunities. Enjoy a competitive salary and the chance to make a meaningful impact in a data-driven environment that values your insights.
Contact Details:
Harnham - Data & Analytics Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insights Analyst in Darwen
✨Tip Number 1
Network like a pro! Reach out to current employees or connections in the company. A friendly chat can give you insider info and might even lead to a referral, which is always a bonus.
✨Tip Number 2
Prepare for the interview by diving deep into the company's data practices. Show us you understand how customer insights drive their business. Bring examples of how you've used data to make impactful decisions in your past roles.
✨Tip Number 3
Practice your storytelling skills! We want to see how you can translate complex data into clear insights. Think about how you can present your findings in a way that even non-technical folks can grasp.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Customer Insights Analyst in Darwen
Some tips for your application 🫡
Read the Job Description Thoroughly:Before you dive into your application, take a moment to really understand what we're looking for. Familiarise yourself with the role of Customer Insights Analyst and how your skills can shine in this data-driven environment.
Tailor Your CV and Cover Letter:Make sure your CV and cover letter are tailored to highlight your experience in customer insight and analytics. Use specific examples that align with the skills mentioned in the job description to show us why you're the perfect fit.
Showcase Your Technical Skills:Don’t forget to mention your proficiency in SQL and Python! If you've worked with tools like Power BI or Tableau, let us know. We want to see how your technical skills can contribute to our data-led approach.
Apply Through Our Website:When you're ready to apply, make sure to do it through our website. This helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Know Your Data
As a Customer Insights Analyst, you'll be working with data daily. Brush up on your SQL and Python skills before the interview. Be ready to discuss how you've used these tools in past roles to analyse customer behaviour and drive insights.
✨Showcase Your Analytical Skills
Prepare examples of how you've developed dashboards or reporting frameworks in previous positions. Highlight specific instances where your analysis led to improved customer retention or campaign performance. This will demonstrate your ability to translate data into actionable insights.
✨Understand the Company’s Focus
Research the company’s approach to customer experience and personalisation. Familiarise yourself with their marketing channels and how they use data to enhance customer engagement. This knowledge will help you align your answers with their goals during the interview.
✨Communicate Clearly
You'll need to convey complex data insights to non-technical stakeholders. Practice explaining your past projects in simple terms. Use clear examples to illustrate your points, showing that you can bridge the gap between technical analysis and business impact.
