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For Companies At a Glance
- Tasks: Dive into customer analytics, build dashboards, and optimise marketing strategies.
- Company: Join a fast-growing digital platform revolutionising healthcare and eCommerce with over a million users.
- Benefits: Enjoy hybrid work options, competitive salary, and the chance to shape impactful strategies.
- Why this job: Be at the forefront of data-driven decisions in a dynamic, innovative environment.
- Qualifications: Strong SQL skills and experience with Tableau are essential; marketing insight experience is a plus.
- Other info: Work closely with cross-functional teams and stay updated on the latest trends.
The predicted salary is between 36000 - 54000 £ per year.
Location: Leeds (Hybrid - 1 day per week in office)
Salary: Up to £45,000 (depending on experience)
The Company
A well-established digital platform with over a million active users across the UK, offering technology-led subscription services in a fast-scaling consumer market. Known for its innovation in healthcare and eCommerce, the business has seen rapid growth in recent years and is continuing to expand its analytics capabilities. The Customer Insight Analyst will play a key role in shaping customer and marketing strategies by translating behavioural data into commercial insight.
The Role
This is a hands-on role focusing on customer analytics, segmentation, and marketing performance. You will be responsible for building dashboards, analysing behavioural trends, and guiding strategic decisions across acquisition, retention, and customer lifetime value. The role suits an analyst who is confident with SQL, data visualisation tools like Tableau, and who can bridge the gap between data and non-technical stakeholders.
Key Responsibilities
- Deliver insight to support acquisition, retention, and growth strategies
- Build and maintain a scalable Single Customer View (SCV) combining CRM, transaction, and engagement data
- Develop segmentation models based on lifecycle stage, engagement, and behaviour
- Analyse campaign performance and customer trends to optimise marketing strategy
- Create dashboards and reports in Tableau to communicate insights clearly to stakeholders
- Work closely with marketing, commercial, and data teams to drive cross-functional action
- Ensure high standards of data quality, governance, and compliance
- Stay updated on trends in customer analytics, eCommerce, and digital health
Skills & Experience
Essential:
- Strong SQL skills for data extraction and manipulation
- Experience using Tableau or a similar data visualisation tool
- Proven track record in customer analytics or marketing insight roles
- Ability to communicate insights clearly to non-technical stakeholders
- Experience with campaign analysis, customer segmentation, and lifetime value modelling
- Commercial mindset with a focus on growth and retention
Desirable:
- Experience with GA4, BigQuery, or other advanced analytics tools
- Familiarity with churn, retention, or cross-sell modelling
- Background in healthcare, eCommerce, or subscription-based businesses
- Exposure to scripting languages such as Python
Interview Process
- 1st Stage: Introductory screen
- 2nd Stage: Task-based panel interview with senior stakeholders
How to Apply
Send your CV to Mohammed Buhariwala at Harnham or connect directly on LinkedIn to find out more.
Customer Insight Analyst employer: Harnham - Data & Analytics Recruitment
Contact Detail:
Harnham - Data & Analytics Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insight Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in customer analytics, especially in eCommerce and healthcare. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the industry.
✨Tip Number 2
Practice your SQL skills by working on real datasets or online challenges. Being able to showcase your ability to extract and manipulate data confidently can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data visualisation tools like Tableau in past roles. Highlighting your experience in creating impactful dashboards can impress interviewers.
✨Tip Number 4
Network with professionals in the field through LinkedIn or industry events. Building connections can provide insights into the company culture and may even lead to referrals for the position.
We think you need these skills to ace Customer Insight Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with SQL, Tableau, and customer analytics. Use specific examples that demonstrate your ability to translate data into actionable insights, as this is crucial for the Customer Insight Analyst role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with their needs, particularly in building dashboards and analysing customer behaviour. Show that you understand their business and how you can contribute to their growth.
Showcase Relevant Projects: If you have worked on projects involving customer segmentation or campaign analysis, include these in your application. Detail your role, the tools you used, and the outcomes achieved to demonstrate your hands-on experience.
Prepare for the Interview: Research common interview questions for data analyst roles, especially those related to customer insights and marketing performance. Be ready to discuss your previous work and how you can apply your skills to help the company achieve its goals.
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Showcase Your SQL Skills
Make sure to highlight your SQL expertise during the interview. Be prepared to discuss specific projects where you've used SQL for data extraction and manipulation, as this is a key requirement for the role.
✨Demonstrate Your Analytical Mindset
Prepare examples of how you've translated behavioural data into actionable insights in previous roles. Discuss your experience with customer segmentation and campaign analysis to show your ability to drive marketing strategies.
✨Familiarise Yourself with Tableau
Since the role involves creating dashboards and reports in Tableau, brush up on your skills with this tool. Consider bringing a portfolio of your previous work or be ready to discuss how you would approach building a dashboard for their needs.
✨Communicate Clearly with Non-Technical Stakeholders
Practice explaining complex data insights in simple terms. The ability to bridge the gap between technical data and non-technical stakeholders is crucial, so think of examples where you've successfully done this in the past.