At a Glance
- Tasks: Analyse customer data to shape marketing strategies and enhance customer experiences.
- Company: Established, customer-focused organisation with a strong emphasis on data-driven decision making.
- Benefits: Competitive salary, hybrid working model, and a supportive culture.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Make a real impact by turning insights into action and influencing company strategy.
- Qualifications: Experience in customer insight, CRM analytics, and proficiency in SQL and Python.
The predicted salary is between 50000 - 55000 € per year.
This is an opportunity to step into a high impact customer insight role where your analysis directly shapes marketing strategy, customer experience, and commercial performance. You will work with rich customer and patient data to influence how a large, service led organisation engages, retains, and grows its customer base.
The Company
They are a well established, customer focused organisation operating at scale within a regulated, service led environment. Data and insight sit at the heart of their decision making, with strong collaboration across marketing, operations, and product teams. The business values thoughtful analysis, ethical data use, and turning insight into meaningful action.
The Role
You will focus on unlocking actionable insight across the full customer lifecycle, supporting CRM performance, retention, and personalisation. Key responsibilities include:
- Analysing CRM, POS, digital, and survey data to identify behavioural trends and growth opportunities
- Supporting campaign targeting and optimisation through segmentation, cohort analysis, and predictive insight
- Developing dashboards that connect customer behaviour to commercial KPIs such as conversion, retention, and lifetime value
- Leading analysis of satisfaction and advocacy data using sentiment and key driver approaches
- Delivering clear, executive ready insights to non technical stakeholders
- Partnering with marketing, operations, and product teams to improve lifecycle communications and service delivery
- Ensuring GDPR and data governance standards are met in all analysis and reporting
Your Skills and Experience
- Strong commercial experience in customer insight, CRM analytics, or lifecycle analysis
- Confident using SQL and Python for data analysis
- Experience with BI and visualisation tools such as Power BI or Tableau
- Solid understanding of segmentation, retention, and campaign performance metrics
- Comfortable working with multi channel CRM data including email, SMS, and direct marketing
- Ability to translate complex data into clear, actionable recommendations
What They Offer
- Competitive salary and benefits package
- Hybrid working model
- Exposure to large scale, high value customer data
- Clear opportunity to influence strategy and see the impact of your work
- Supportive, collaborative culture with strong values around integrity and improvement
How to Apply
If you are excited by turning customer data into meaningful commercial insight, apply now to find out more.
Customer Insight Analyst employer: Harnham - Data & Analytics Recruitment
This well-established organisation offers a dynamic and supportive work environment where data-driven insights are at the forefront of decision-making. With a competitive salary and benefits package, along with a hybrid working model in Lancashire, employees have the unique opportunity to influence marketing strategies and customer experiences directly. The company fosters a collaborative culture that values integrity and continuous improvement, ensuring ample opportunities for professional growth and development.
Contact Detail:
Harnham - Data & Analytics Recruitment Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insight Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to customer insights. Think about how your skills in SQL and Python can shine through in real-world examples.
✨Tip Number 3
Showcase your analytical skills! Bring along a portfolio of your previous work or case studies that demonstrate your ability to turn data into actionable insights. This will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Customer Insight Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Customer Insight Analyst. Highlight your experience with CRM analytics and data analysis tools like SQL and Python. We want to see how your skills align with the job description!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about customer insights and how you can contribute to our team. Keep it engaging and relevant to the role, showing us your personality.
Showcase Your Analytical Skills:In your application, don’t just list your skills—demonstrate them! Share specific examples of how you've used data to drive decisions or improve customer experiences. We love seeing real-world applications of your expertise.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get all the updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Know Your Data
Make sure you brush up on your SQL and Python skills before the interview. Be ready to discuss how you've used these tools in past roles to analyse customer data and derive actionable insights. This will show that you can hit the ground running.
✨Understand the Business
Familiarise yourself with the company’s approach to customer insights and their values around ethical data use. Think about how your analysis can directly impact marketing strategies and customer experience, and be prepared to share examples of how you've done this in previous roles.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems using customer data. Practice articulating your thought process clearly, especially when it comes to segmentation and campaign performance metrics. This will demonstrate your analytical thinking and problem-solving skills.
✨Showcase Your Communication Skills
Since you'll need to deliver insights to non-technical stakeholders, practice explaining complex data in simple terms. Bring examples of dashboards or reports you've created that effectively communicated key findings. This will highlight your ability to translate data into actionable recommendations.
