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For Companies At a Glance
- Tasks: Lead CRM strategies to enhance customer engagement and retention.
- Company: Fast-growing health and wellness subscription business with a collaborative culture.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Join a dynamic team focused on data-driven decision making.
- Why this job: Make a real impact on customer loyalty in a thriving industry.
- Qualifications: Experience in CRM and lifecycle marketing is essential.
The predicted salary is between 51500 - 57500 £ per year.
This is a high-impact CRM Manager role within a fast-growing direct to consumer subscription business where lifecycle marketing is central to commercial performance. You will take ownership of CRM execution at scale, shaping how customers are onboarded, retained and re-engaged across a large and loyal subscriber base. With strong growth momentum and clear investment in CRM, this role offers genuine visibility and influence.
The Company
They are a science-led, direct to consumer health and wellness business operating a strong subscription and repeat purchase model. The organisation is experiencing rapid year-on-year growth and has built a sizeable, engaged customer base. CRM is viewed as a core growth engine, with a clear focus on long-term customer value, retention and loyalty. The culture is collaborative, data-informed and highly commercial.
The Role
- Own lifecycle marketing execution across CRM channels, with email as the primary focus.
- Translate CRM strategy into high-performing campaign plans and automated customer journeys.
- Drive repeat revenue, retention, subscription performance and customer lifetime value.
- Manage a high-frequency CRM calendar alongside an evolving automation roadmap.
- Lead key lifecycle journeys including welcome, onboarding, replenishment, upsell and re-engagement.
CRM Manager - 12-month FTC employer: Harnham - Data & Analytics Recruitment
Contact Detail:
Harnham - Data & Analytics Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - 12-month FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show them you understand their business and how you can contribute to their growth. Tailor your answers to highlight your experience with lifecycle marketing and customer retention.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to refine your pitch. Focus on articulating your achievements in CRM execution and how you've driven customer engagement in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace CRM Manager - 12-month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with lifecycle marketing and any relevant campaigns you've executed. We want to see how you can drive retention and customer value!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your skills align with our goals. We love seeing enthusiasm for the health and wellness sector, so let that passion come through!
Showcase Your Data Skills: Since we're a data-informed company, make sure to mention any experience you have with analytics tools or data-driven decision-making. We want to know how you can leverage data to enhance customer journeys and improve campaign performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools. Familiarise yourself with lifecycle marketing concepts, especially how they apply to subscription models. This will show your potential employer that you understand the core of their business.
✨Showcase Your Campaign Successes
Prepare specific examples of successful CRM campaigns you've managed. Highlight metrics like customer retention rates and revenue growth. This will demonstrate your ability to drive results and align with their focus on long-term customer value.
✨Understand Their Customer Base
Research the company’s target audience and their health and wellness products. Being able to discuss how you would engage and retain this specific demographic will set you apart and show your genuine interest in the role.
✨Ask Insightful Questions
Prepare thoughtful questions about their current CRM strategies and future goals. This not only shows your enthusiasm for the role but also your strategic thinking. It’s a great way to demonstrate that you’re already thinking about how to contribute to their success.