At a Glance
- Tasks: Drive customer retention and optimise campaigns to enhance subscriber experience.
- Company: Leading UK subscription business with a focus on innovation.
- Benefits: £48,000 salary, private medical, hybrid work, and 25 days holiday.
- Other info: Strategic role with visibility across the business and growth opportunities.
- Why this job: Make a real impact on customer engagement and retention strategies.
- Qualifications: Experience in CRM/lifecycle marketing and campaign optimisation.
The predicted salary is between 48000 - 48000 £ per year.
A leading UK subscription business is looking for a CRM Engagement Manager to join their lifecycle team, focusing on customer retention and payment recovery strategy. This role will focus on reducing subscriber drop-off by improving communications for customers with failed, expired or declined payments.
You'll work on audience segmentation, customer journeys, testing strategies and campaign optimisation to improve retention and customer experience. The role is highly strategic, with strong visibility across the business and the opportunity to make a direct commercial impact.
Requirements:
- CRM/lifecycle marketing experience within subscriptions
- Experience with retention and customer engagement campaigns
- Exposure to CRM platforms such as Braze, Adobe Campaign or similar
- CDP experience beneficial
- Open to candidates stepping up from Executive level
Excellent benefits package including private medical, hybrid working, enhanced parental leave, wellbeing support, pension and 25 days holiday.
2-stage interview process.
CRM ENGAGEMENT MANAGER – SUBSCRIPTIONS employer: Harnham - Data & Analytics Recruitment
Join a leading martech company that offers a remote-first work environment, allowing you to balance your professional and personal life while contributing to innovative projects backed by Google. With a strong focus on employee growth, you'll have the opportunity to collaborate with a talented team, enhance your skills in app development, and play a crucial role in shaping the future of digital marketing analytics. Enjoy competitive salaries and benefits as you thrive in a culture that values creativity and technical excellence.
Contact Details:
Harnham - Data & Analytics Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM ENGAGEMENT MANAGER – SUBSCRIPTIONS
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in CRM or subscriptions. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with retention strategies and customer engagement campaigns. This will help you stand out during interviews.
✨Tip Number 3
Practice makes perfect! Get comfortable with common interview questions related to CRM and lifecycle marketing. We recommend doing mock interviews with friends or using online resources to boost your confidence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team.
We think you need these skills to ace CRM ENGAGEMENT MANAGER – SUBSCRIPTIONS
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CRM Engagement Manager. Highlight your experience with retention strategies and any CRM platforms you've worked with, like Braze or Adobe Campaign. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer engagement and how you can help reduce subscriber drop-off. Be specific about your past successes in similar roles.
Showcase Your Strategic Thinking:In your application, don’t just list your responsibilities; show us how you’ve made a direct impact in previous roles. We love candidates who can demonstrate their strategic thinking and how it led to improved customer experiences.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM platforms mentioned in the job description, like Braze or Adobe Campaign. Brush up on how these tools can enhance customer engagement and retention strategies, as this will show your potential employer that you’re ready to hit the ground running.
✨Showcase Your Strategic Thinking
Prepare examples of past campaigns where you’ve successfully improved customer retention or engagement. Be ready to discuss your thought process behind audience segmentation and how you optimised customer journeys. This will demonstrate your strategic mindset and ability to make a commercial impact.
✨Understand the Subscription Model
Dive deep into the subscription business model and its challenges, especially around payment recovery and subscriber drop-off. Being able to discuss industry trends and how they relate to the role will set you apart from other candidates.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s current CRM strategies and future goals. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your career aspirations.
