At a Glance
- Tasks: Lead CRM campaign measurement and optimise marketing performance across various channels.
- Company: Well-known UK retail business with a strong collaborative culture.
- Benefits: Up to £55,000 salary, bonus, hybrid working, and great team environment.
- Other info: Opportunity for career growth in a dynamic, people-focused team.
- Why this job: Shape how marketing success is defined and make a real impact.
- Qualifications: Strong SQL skills and experience in CRM or marketing analytics.
The predicted salary is between 55000 - 55000 £ per year.
Up to £55,000 + bonus
Cheadle (Near Manchester) - Hybrid (typically 1 day per week)
I'm hiring a Senior CRM Analyst to join a well-known UK retail business, helping to strengthen how they measure and optimise marketing performance. This is a core hire for the team, focused on building and embedding best-practice campaign measurement across CRM.
The role
You'll sit within the CRM analytics team, working across marketing, product, and commercial teams to:
- Define how campaigns should be measured
- Improve understanding of incremental uplift and ROI
- Upskill the wider team on measurement methodologies
This is less about building dashboards - and more about thinking critically about what 'good' looks like in marketing performance.
What you'll be doing
- Own and develop CRM campaign measurement frameworks
- Evaluate performance across channels (email, app, vouchers, direct mail)
- Design and implement test & control methodologies to measure incremental impact
- Analyse campaign performance and translate results into clear recommendations
- Work closely with stakeholders to define success metrics and improve targeting
- Coach and support other analysts on measurement best practice
- Help move the team towards commercially focused performance reporting (e.g. profit contribution)
What you bring
Must-haves
- Strong SQL skills (your primary tool)
- Experience in CRM / marketing / campaign analytics
- Strong understanding of campaign measurement methodologies
- Experience working with B2C customer data at scale
- Strong stakeholder skills - able to explain insights clearly and influence decisions
Strongly preferred
- Retail or high-frequency customer environment
- Experience across multiple CRM channels (email, app, direct mail, etc.)
- Exposure to CRM platforms (e.g. Salesforce Marketing Cloud)
Not the right fit if:
- You're primarily a BI / dashboard-focused analyst
- You've only worked in B2B environments
- You lack experience in campaign measurement and experimentation
What they're looking for
- 3-7 years' experience
- Someone ready to step into a senior analytical role
- A commercial thinker - focused on impact, not just reporting
- Comfortable working across teams and influencing ways of working
- Someone who can work in ambiguity and challenge how things are measured
The team
3 CRM Analytics Managers + wider analyst team. This role will be the go-to specialist for measurement. Focus initially on improving measurement frameworks, then broader project work.
Why this role
- Genuine ownership of a key capability gap (marketing measurement)
- High visibility across marketing and commercial teams
- Opportunity to shape how campaign success is defined and measured
- Strong, collaborative team culture (very people-focused business)
- Flexible working (typically 1 day per week in office)
Package
- Salary up to £55,000
- Bonus up to 15%
- Hybrid working + strong culture and benefits
Interview process
- Stage 1: experience + approach discussion
- Stage 2: SQL & scenario-based discussion (no heavy coding test)
If you're a CRM / marketing analyst who enjoys thinking about how to measure impact properly - not just reporting results - this is a great opportunity to step into a more strategic role.
Senior CRM Analyst (Marketing Measurement) in Cheadle employer: Harnham - Data & Analytics Recruitment
Join a leading UK retail business in Cheadle, where you'll thrive in a collaborative and people-focused culture that values your insights and expertise. With a strong emphasis on employee growth, you'll have the opportunity to shape marketing measurement strategies while enjoying flexible working arrangements and a competitive salary package, including bonuses. This role not only offers genuine ownership of key projects but also allows you to work closely with diverse teams, making a meaningful impact on the company's success.
Contact Details:
Harnham - Data & Analytics Recruitment Recruitment Team
