At a Glance
- Tasks: Unlock actionable insights from customer data to shape marketing strategies and improve customer experience.
- Company: Established, customer-focused organisation with a strong emphasis on data-driven decision making.
- Benefits: Competitive salary, hybrid working model, and a supportive culture.
- Other info: Collaborative environment with opportunities for professional growth and ethical data use.
- Why this job: Make a real impact by influencing strategy through your analysis of customer behaviour.
- Qualifications: Experience in customer insight, CRM analytics, and proficiency in SQL and Python.
The predicted salary is between 50000 - 55000 € per year.
This is an opportunity to step into a high impact customer insight role where your analysis directly shapes marketing strategy, customer experience, and commercial performance. You will work with rich customer and patient data to influence how a large, service led organisation engages, retains, and grows its customer base.
The Company
They are a well established, customer focused organisation operating at scale within a regulated, service led environment. Data and insight sit at the heart of their decision making, with strong collaboration across marketing, operations, and product teams. The business values thoughtful analysis, ethical data use, and turning insight into meaningful action.
The Role
You will focus on unlocking actionable insight across the full customer lifecycle, supporting CRM performance, retention, and personalisation. Key responsibilities include:
- Analysing CRM, POS, digital, and survey data to identify behavioural trends and growth opportunities
- Supporting campaign targeting and optimisation through segmentation, cohort analysis, and predictive insight
- Developing dashboards that connect customer behaviour to commercial KPIs such as conversion, retention, and lifetime value
- Leading analysis of satisfaction and advocacy data using sentiment and key driver approaches
- Delivering clear, executive ready insights to non technical stakeholders
- Partnering with marketing, operations, and product teams to improve lifecycle communications and service delivery
- Ensuring GDPR and data governance standards are met in all analysis and reporting
Your Skills and Experience
Strong commercial experience in customer insight, CRM analytics, or lifecycle analysis. Confident using SQL and Python for data analysis. Experience with BI and visualisation tools such as Power BI or Tableau. Solid understanding of segmentation, retention, and campaign performance metrics. Comfortable working with multi channel CRM data including email, SMS, and direct marketing. Ability to translate complex data into clear, actionable recommendations.
What They Offer
Competitive salary and benefits package. Hybrid working model. Exposure to large scale, high value customer data. Clear opportunity to influence strategy and see the impact of your work. Supportive, collaborative culture with strong values around integrity and improvement.
How to Apply
If you are excited by turning customer data into meaningful commercial insight, apply now to find out more.
Customer Insight Analyst in Burnley employer: Harnham - Data & Analytics Recruitment
Join a well-established, customer-focused organisation in Lancashire that places data and insight at the core of its operations. With a supportive and collaborative culture, you will have the opportunity to influence marketing strategies and customer experiences while working with large-scale data. The company offers a competitive salary, hybrid working model, and clear pathways for professional growth, making it an excellent employer for those passionate about impactful analysis.
Contact Detail:
Harnham - Data & Analytics Recruitment Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insight Analyst in Burnley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. Use real examples from your experience to demonstrate how you've turned data into actionable insights.
✨Tip Number 3
Don’t just apply and wait! Follow up on your applications with a friendly email. It shows your enthusiasm and keeps you on their radar. Plus, it’s a great way to ask about the next steps.
✨Tip Number 4
Make sure to leverage our website for job applications. We’ve got loads of resources to help you stand out, plus it’s the best way to ensure your application gets seen by the right people!
We think you need these skills to ace Customer Insight Analyst in Burnley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Customer Insight Analyst. Highlight your experience with CRM analytics, SQL, and any relevant tools like Power BI or Tableau. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about customer insights and how you can contribute to our team. Be sure to mention specific examples of how you've turned data into actionable insights in the past.
Showcase Your Analytical Skills:In your application, don’t just list your skills—show us how you've used them! Whether it's through projects or previous roles, we want to see how you've analysed data to drive decisions and improve customer experiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Harnham - Data & Analytics Recruitment
✨Know Your Data
Make sure you brush up on your SQL and Python skills before the interview. Be ready to discuss how you've used these tools in past roles to analyse customer data and derive insights. This will show that you can hit the ground running.
✨Understand the Business
Familiarise yourself with the company’s approach to customer insights and their values around ethical data use. Being able to articulate how your analysis can directly impact marketing strategy and customer experience will set you apart.
✨Prepare for Scenario Questions
Think of specific examples where you've successfully identified trends or growth opportunities from customer data. Prepare to explain your thought process and the actions you took, as this will demonstrate your analytical skills and strategic thinking.
✨Communicate Clearly
Practice translating complex data findings into simple, actionable recommendations. You might be asked to present insights to non-technical stakeholders, so being able to communicate effectively is key. Use visuals if possible to make your points clearer.
