CRO Analyst in Blackpool

Job Description

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I'm hiring a CRO Analyst for one of the UK's most respected retail brands, helping drive the growth of their eCommerce business through experimentation, customer journey analysis, and conversion optimisation.

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This is a fantastic opportunity for someone with hands-on CRO experience who wants to own experimentation and optimisation across a growing digital platform.

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The company

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A market-leading jewellery retailer with over 80 locations across the UK and Ireland and a rapidly growing eCommerce operation.

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Regularly recognised as one of the UK's best employers, the business has built a reputation for its outstanding culture, collaborative environment, and long-term investment in its people.

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The role

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Reporting into the Trading Manager, you'll be the dedicated CRO specialist within the team, responsible for identifying, prioritising, and analysing opportunities to improve customer journeys and conversion performance.

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You'll work closely with Trading, Design, Product and eCommerce stakeholders to understand how customers interact with the website and use those insights to influence testing and optimisation decisions.

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This is a genuinely hands-on CRO role focused on:

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- A/B testing
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- Funnel analysis
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- Heatmap reviews
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- User journey optimisation
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- Conversion improvement
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- Insight generation and recommendations
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Importantly, this is not a CRO developer role. You'll own the testing programme, analysis, recommendations and reporting rather than building experiments yourself.

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What you'll be doing

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- Analyse customer behaviour and website performance to identify optimisation opportunities
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- Run and evaluate A/B testing programmes using tools such as AB Tasty
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- Use heatmaps, user recordings and funnel analysis to uncover friction points within the customer journey
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- Develop recommendations to improve conversion and user experience
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- Present insights and test results to stakeholders across the business
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- Prioritise testing opportunities based on customer and commercial value
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- Monitor ROI and performance across the CRO programme
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- Conduct competitor analysis and market research to support optimisation initiatives
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What they're looking forEssential

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- Previous CRO or Conversion Optimisation experience
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- Experience running and analysing A/B tests
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- Experience using tools such as: /n

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- AB Tasty
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- ContentSquare
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- Hotjar
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- Similar CRO platforms
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- Strong analytical and insight-generation skills
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- Experience presenting findings and recommendations to stakeholders
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- Passion for customer experience and user journeys
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Nice to have

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- Retail or eCommerce experience
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- Google Analytics experience
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- Understanding of SEO
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- Experience working in B2C environments
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- Exposure to project planning tools such as Monday.com
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Why join?

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- Dedicated CRO role with genuine ownership
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- Join a growing eCommerce function
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- Highly collaborative culture with strong stakeholder exposure
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- Opportunity to influence customer journeys at scale
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- Work for one of the UK's highest-rated employers
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- Strong exposure to Trading, Design and Product teams
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Package

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- £30,000-£40,000 salary (flexibility for strong candidates)
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- Bonus scheme
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- 33 days holiday including bank holidays
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- Additional birthday day off
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- Pension and life assurance
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- Generous staff discounts
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- Hybrid working (3 days onsite ideally)
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