This is an opportunity to take ownership of some of the most commercially important marketing measurement challenges in a growing, data-driven business. You will shape how marketing investment is allocated, influence acquisition strategy, and build the models that drive long-term growth. The Company They are a digital business investing heavily in customer acquisition and marketing analytics. With ambitious growth plans and a commitment to data-led decision making, they are looking to significantly increase marketing spend while ensuring every investment is measurable and effective.Their analytics and data science function plays a role in strategic decision making, partnering closely with marketing leadership to optimise performance and identify scalable growth opportunities. The business embraces modern technologies and AI-enabled ways of working to maximise impact across the organisation. The Role As a Senior Data Scientist, you will work closely with the Head of Performance Marketing to evaluate marketing effectiveness, improve acquisition efficiency, and support significant budget growth.Key responsibilities include:
Own and develop the Marketing Mix Modelling (MMM) framework to guide marketing investment decisions
Analyse channel effectiveness and identify diminishing returns across paid media channels
Build and maintain Lifetime Value (LTV) models that support acquisition and budgeting decisions
Measure marketing incrementality through experimentation, lift studies, geo-testing and causal inference techniques
Translate modelling outputs into clear budget recommendations and commercial actions
Partner with marketing stakeholders to optimise customer acquisition performance as marketing investment scales
Develop predictive models and advanced analytics solutions using Python and SQL
Leverage AI tools to accelerate coding, experimentation and analytical workflows
Drive best practice across marketing measurement, attribution and performance analytics
Your Skills & Experience
Strong commercial experience in Marketing Mix Modelling (MMM)
Experience measuring incrementality and designing marketing experiments
Expertise in customer lifetime value (LTV) modelling
Strong understanding of marketing performance, attribut...
Senior Data Scientist - MMM & LTV employer: Harnham - Data & Analytics Recruitment Careers
As a leading consumer retail organisation based in London, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and the opportunity to lead transformative digital initiatives, all while enjoying a competitive salary and bonus structure. Join us to be part of a forward-thinking team that values your contributions and empowers you to drive meaningful change in a rapidly evolving market.
Contact Details:
Harnham - Data & Analytics Recruitment Careers Recruitment Team
