Head of Marketing Analytics
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£90,000-£110,000
West Yorkshire (Hybrid)
The Company
This is an exciting opportunity to join a well-established, highly commercial B2B business which provides critical equipment, services and facilities management solutions across sectors including hospitality, healthcare, education and commercial environments. Its proposition combines equipment, servicing and long-term contracts, creating a strong recurring-revenue model. Having grown through a combination of organic growth and acquisitions, the business is now expanding internationally across Ireland, the Netherlands and Belgium. With significant investment and an increasing focus on data-driven decision making, this is an exciting time to join the organisation and help shape its next phase of growth!
The Role
As Head of Marketing Analytics, you will take ownership of the marketing analytics and intelligence capability, using data to drive outbound campaigns, customer targeting and commercial performance. Reporting directly into the Marketing Director, you will lead a team of four across campaign effectiveness, campaign analytics, data analytics and supply chain analytics.
The business currently has a significant outbound operation, generating around 5,000 leads per week in the UK, and is looking to significantly enhance the data and analytics capability supporting these campaigns. You will be responsible for turning a complex and growing customer database into actionable insight: identifying the right customers and prospects to target, understanding their behaviour and value, and using this intelligence to drive acquisition, cross-sell, retention and reactivation activity.
This is a hands-on leadership role initially, with the opportunity to develop into a broader senior leadership position as the data and marketing analytics function continues to grow.
Your responsibilities will include:
- Develop and own the marketing intelligence and analytics strategy.
- Lead customer segmentation and value-based targeting across multiple revenue streams.
- Identify opportunities across active, lapsed, lost and prospective customers. xgikmsk
- Build data-led outbound campaigns for telemarketing, sales and email channels.
- Use customer behaviour and...
Head of Marketing Analytics in Ossett employer: Harnham - Data & Analytics Recruitment Careers
As a leading consumer retail organisation based in London, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and the opportunity to lead transformative digital initiatives, all while enjoying a competitive salary and bonus structure. Join us to be part of a forward-thinking team that values your contributions and empowers you to drive meaningful change in a rapidly evolving market.
Contact Details:
Harnham - Data & Analytics Recruitment Careers Recruitment Team
