At a Glance
- Tasks: Drive customer engagement and retention through innovative CRM campaigns in a fast-paced digital environment.
- Company: Established international online gaming and sportsbook business with a modern, digital-first culture.
- Benefits: Competitive salary, fully remote work, and opportunities for professional growth.
- Other info: Autonomy from day one and direct exposure to senior leadership.
- Why this job: Make a real impact on customer engagement while working with a dynamic team.
- Qualifications: Experience in CRM or lifecycle marketing with strong analytical skills.
The predicted salary is between 51750 - 63250 £ per year.
- CRM Manager (Sportsbook)
- £45,000-£50,000
- Fully Remote (UK)
- UK & Sweden Markets
I'm hiring a CRM Manager for an established international online gaming and sportsbook business, helping drive customer engagement, retention, and revenue across key European markets.
This is a fantastic opportunity for a hands-on CRM professional who enjoys combining customer insight, campaign execution, and performance optimisation in a fast-paced digital environment.
The company
A well-established online gaming and sports betting business operating across multiple international markets, with a particularly strong presence in the UK and Mexico.
The business combines a modern, digital-first culture with the scale and backing of a long-established global operator.
The CRM team works closely with commercial, acquisition, and product functions to maximise customer engagement and long-term value.
The role
Reporting into the Head of CRM, you'll take ownership of CRM activity across Sportsbook customers in the UK and selected European markets.
This is a managerial role, with two CRM Executives reporting into you, but it remains highly hands-on.
You'll be responsible for planning, executing, analysing, and optimising campaigns while helping shape retention strategy across the business.
- What you'll be doing
- Build a deep understanding of customer behaviour and segmentation across the Sportsbook customer base.
• Plan and execute CRM campaigns across
- SMS
- Push notifications
- In-app messaging
- Analyse campaign performance and recommend improvements to increase engagement, conversion, and retention.
- Monitor daily player activity and deliver targeted promotions and offers.
- Develop and optimise automated customer journeys and trigger-based campaigns.
- Lead A/B testing initiatives and personalisation strategies.
- Work closely with Acquisition, Compliance, and other teams to ensure successful campaign delivery.
- Line manage and support two CRM Executives.
- What they're looking for
- Must-haves
- CRM, retention, or lifecycle marketing experience
- Strong analytical and data-driven mindset
- Experience building and optimising CRM campaigns
- Comfortable working autonomously and taking ownership
- Strong stakeholder management and communication skills
- Interest in sport and understanding of major sporting events relevant to UK audiences
- Highly desirable
- Gaming, gambling, sportsbook, betting, or entertainment experience
- CRM platform experience
- A/B testing and customer journey management
- Previous exposure to customer segmentation and behavioural targeting
- Experience mentoring or managing junior team members
- Nice to have
- Playtech IMS experience
- International CRM experience
Why this role?
- Fully remote working
- Autonomy and ownership from day one
- Direct exposure to senior leadership, including the CEO
- Work across multiple international markets
- Manage and develop a small CRM team
- Strong opportunity to influence retention and commercial performance
Package
- Fully remote (UK)
- Growing international business
- Collaborative and entrepreneurial environment
- Exposure across Sportsbook and wider CRM strategy
- Interview Process
- Introductory interview
- Final interview
The process is designed to move quickly for the right candidate.
CRM Manager (Sportsbook) in Manchester employer: Harnham - Data & Analytics Recruitment Careers
As a leading consumer retail organisation based in London, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and the opportunity to lead transformative digital initiatives, all while enjoying a competitive salary and bonus structure. Join us to be part of a forward-thinking team that values your contributions and empowers you to drive meaningful change in a rapidly evolving market.
Contact Details:
Harnham - Data & Analytics Recruitment Careers Recruitment Team
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We think you need these skills to ace CRM Manager (Sportsbook) in Manchester
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