Senior Web Instrumentation AnalystLondon (Hybrid, 3 days in office) | £60,000 - £70,000 + 10% BonusThis is an opportunity to join a growing analytics function at a pivotal stage of its evolution. As a Senior Web Instrumentation Analyst, you will play a leading role in a large-scale web analytics transformation, taking ownership of implementation projects that directly improve data quality, tracking accuracy, and digital decision-making across multiple products.The CompanyThey are a large-scale consumer-focused organisation with an extensive digital presence and millions of customer interactions across their platforms. The business is investing heavily in its analytics capabilities, modernising legacy infrastructure and building a global data and web analytics function.With strong leadership support and significant investment in technology, this is an opportunity to work on business-critical initiatives while helping shape future analytics standards and best practices.The RoleAs a Senior Web Instrumentation Analyst, you will be responsible for delivering complex web analytics implementations and supporting a major transformation programme.Key responsibilities include:
- Leading hands-on Adobe Analytics implementation projects across multiple digital products
- Owning data layer design, implementation, testing, and quality assurance
- Managing and optimising Adobe Launch configurations and tracking deployments
- Supporting migration from legacy Adobe implementations to Adobe Experience Platform Web SDK
- Troubleshooting tracking issues and improving data reliability and governance
- Collaborating with Product, Marketing Technology, Analytics, and business stakeholders
- Translating business requirements into scalable technical tracking solutions
- Establishing and maintaining implementation standards and technical documentation
- Supporting wider initiatives including attribution, data integration, and future server-side tracking projects
- Providing technical guidance and support to junior team members
Your Skills & Experience
- Strong commercial experience with Adobe Analytics implementation
- Hands-on experience with Adobe Launch, clearly demonstrated across implementation projects
- Strong JavaScript skills and confidence debugging tracking issues
- Experience designing, implementing, and troubleshooting data layers
- Expertise in tag management, tracking implementation, pixel deployment, and QA processes
- Experience delivering large-scale or complex web analytics implementations
- Ability to independently own technical delivery and stakeholder engagement
- Strong communication skills with both technical and non-technical audiences
Desirable experience:
- Adobe Experience Platform Web SDK (Alloy.js)
- GA4
- Server-side tracking
- RudderStack
- OneTrust or other consent management platforms
- Looker or similar BI tools
- Experience within complex digital product or e-commerce environments
What They Offer
- Salary of £60,000 - £70,000 depending on experience
- 10% annual bonus
- Hybrid working with offices in London, Birmingham, and Manchester
- Visa sponsorship available
- Opportunity to lead a major web analytics transformation programme
- Ownership of high-impact implementation projects
- Exposure to modern analytics technologies, including Adobe Experience Platform Web SDK and future server-side tracking initiatives
- Clear opportunity to influence and help shape a growing global analytics function
- Long-term career progression within an expanding data and analytics team
If you are experience with Adobe Analytics and Adobe Launch, please feel free to apply below.
Web Instrumentation Analyst in London employer: Harnham - Data & Analytics Recruitment Careers
As a leading consumer retail organisation based in London, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and the opportunity to lead transformative digital initiatives, all while enjoying a competitive salary and bonus structure. Join us to be part of a forward-thinking team that values your contributions and empowers you to drive meaningful change in a rapidly evolving market.
Contact Details:
Harnham - Data & Analytics Recruitment Careers Recruitment Team
