At a Glance
- Tasks: Lead international performance marketing strategy and drive customer acquisition across multiple markets.
- Company: Fast-growing consumer brand with a strong digital presence and significant investment.
- Benefits: Competitive salary, high visibility role, and clear career progression opportunities.
- Other info: Opportunity to work with AI and innovative marketing strategies.
- Why this job: Make a real impact in a pivotal role within a rapidly scaling business.
- Qualifications: Strong experience in performance marketing and expertise in major advertising platforms.
The predicted salary is between 58500 - 71500 £ per year.
This is an opportunity to join a high-growth consumer brand at a pivotal stage in its journey. You will lead international performance marketing strategy, shape how paid media and creative teams work together, and play a key role in scaling customer acquisition across multiple markets.
The Company
They are a fast-growing consumer brand with a strong digital presence and an established customer base across international markets. Backed by significant investment and operating within a highly commercial environment, they combine the pace of a scale-up with the resources to support continued growth. Performance marketing sits at the heart of their success, making this a highly visible role with genuine influence on business performance. They are investing heavily in marketing innovation, measurement capabilities, and AI-powered ways of working.
The Role
You will own performance marketing strategy across multiple international markets, driving efficient customer acquisition and sustainable revenue growth.
- Leading paid media strategy across Meta, TikTok, Google, YouTube, and emerging channels
- Managing and developing specialist teams spanning media buying and performance creative
- Owning key commercial metrics including CAC, ROAS, payback, and revenue performance
- Building closer alignment between creative production and media buying to improve campaign effectiveness
- Developing structured testing frameworks across audiences, channels, creative, and landing pages
- Partnering with ecommerce, brand, and marketing teams to optimise conversion performance
- Strengthening attribution, incrementality testing, and measurement capabilities
- Managing strategic relationships with major advertising platform partners
- Championing AI adoption across media buying, creative production, and marketing workflows
- Contributing to long-term acquisition strategy and international growth plans
Your Skills & Experience
- Strong experience leading performance marketing for a DTC, ecommerce, subscription, or consumer-focused brand
- Deep hands-on expertise across Meta, TikTok, Google, and YouTube advertising platforms
- Proven ability to scale paid media investment while improving acquisition efficiency
- Experience managing and developing high-performing marketing teams
- Strong understanding of attribution, incrementality testing, lift studies, and measurement frameworks
- Experience driving creative testing and performance-led content strategies
- Commercial mindset with the ability to connect media performance to wider business outcomes, including LTV and retention
- Experience working across multiple international markets
- Strong stakeholder management and communication skills
- Practical understanding of how AI can improve marketing performance and team productivity
What They Offer
- High visibility within a commercially critical marketing function
- Exposure to international markets and large-scale acquisition programmes
- The chance to lead and develop a growing team
- Significant scope to influence performance marketing strategy, creative operations, and measurement frameworks
- Clear opportunities for career progression within a rapidly scaling business
How to Apply
If you are an experienced Performance Marketing Lead looking to make a significant impact in a high-growth consumer business, please apply today.
Performance Marketing Lead in London employer: Harnham - Data & Analytics Recruitment Careers
As a leading consumer retail organisation based in London, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and the opportunity to lead transformative digital initiatives, all while enjoying a competitive salary and bonus structure. Join us to be part of a forward-thinking team that values your contributions and empowers you to drive meaningful change in a rapidly evolving market.
Contact Details:
Harnham - Data & Analytics Recruitment Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harnham - Data & Analytics Recruitment Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harnham - Data & Analytics Recruitment Careers are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harnham - Data & Analytics Recruitment Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harnham - Data & Analytics Recruitment Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham - Data & Analytics Recruitment Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harnham - Data & Analytics Recruitment Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham - Data & Analytics Recruitment Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harnham - Data & Analytics Recruitment Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harnham - Data & Analytics Recruitment Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harnham - Data & Analytics Recruitment Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
