Senior Marketing Analytics Consultant (MMM)
London | Inside IR35 This is an opportunity to play a key role in shaping marketing measurement and effectiveness for a leading digital business. You'll work across media, marketing, and analytics teams to deliver actionable insights that optimise investment decisions and improve commercial performance in a fast-paced environment.The CompanyThey are a well-established digital organisation operating across multiple marketing channels, with a strong focus on customer growth and commercial performance. Analytics sits at the heart of decision-making, helping teams understand the impact of marketing investment and optimise future strategy. Working cross-functionally, they combine data, marketing, and commercial expertise to drive measurable business outcomes.The Role and Deliverables
- Lead marketing effectiveness and measurement initiatives, with a particular focus on Marketing Mix Modelling (MMM).
- Analyse above-the-line media performance and evaluate return on investment across marketing channels.
- Provide strategic recommendations on media spend, channel optimisation, and marketing performance.
- Support broader marketing analytics projects, including social media channel performance and optimisation.
- Partner closely with marketing stakeholders to translate analytical findings into clear business actions.
- Collaborate with another analyst in a fast-paced environment where priorities and requirements evolve quickly.
Your Skills & Experience
- Strong experience delivering marketing analytics, marketing science, or marketing effectiveness projects.
- Practical experience with Marketing Mix Modelling and measuring media effectiveness.
- Understanding of both brand and performance marketing channels, including above-the-line media.
- Experience working with marketing stakeholders and presenting insights to non-technical audiences.
- Background within eCommerce, digital, or consumer-focused environments.
- Ability to work effectively in a changing, fast-moving business environment.
- Experience gained either in-house or agency-side.
- Exposure to SQL and/or Python would be beneficial but is not essential.
How to ApplyIf you have experience in marketing effectiveness, MMM, and stakeholder-facing analytics within a digital or eCommerce environment, please apply to learn more about this contract opportunity.
MMM Consultant in London employer: Harnham - Data & Analytics Recruitment Careers
As a leading consumer retail organisation based in London, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and the opportunity to lead transformative digital initiatives, all while enjoying a competitive salary and bonus structure. Join us to be part of a forward-thinking team that values your contributions and empowers you to drive meaningful change in a rapidly evolving market.
Contact Details:
Harnham - Data & Analytics Recruitment Careers Recruitment Team
