At a Glance
- Tasks: Analyse customer data to shape marketing strategies and measure campaign effectiveness.
- Company: Leading consumer-focused organisation with a strong investment in data and analytics.
- Benefits: £50,000 salary, bonus, employee discounts, and hybrid working model.
- Other info: Clear progression opportunities within a growing analytics function.
- Why this job: Join a pivotal growth stage and make a real impact on marketing strategies.
- Qualifications: Strong SQL skills and experience in customer or marketing analytics.
The predicted salary is between 45000 - 55000 £ per year.
This is a fantastic opportunity for a Marketing Analyst to join a well-established, data-driven consumer business at a pivotal stage of growth. Working within a specialist analytics function, you will play a key role in shaping customer, CRM, loyalty, and retail media strategy through impactful analysis and measurement.
The Company
They are a leading consumer-focused organisation with a significant omnichannel presence and a strong investment in data and analytics. Customer insight sits at the heart of decision-making, with analytics playing a critical role in driving commercial outcomes across digital and offline channels. Operating at scale, they manage large volumes of customer and transactional data, creating an environment where analysts can deliver meaningful business impact. The analytics team is highly regarded within the business and offers strong exposure to senior stakeholders and strategic initiatives.
The Role
As a Marketing Analyst, you will work across customer analytics, CRM, loyalty, and retail media measurement, helping the business better understand campaign effectiveness and customer behaviour. Key responsibilities include:
- Measuring and evaluating campaign performance across retail media, CRM, and loyalty activity
- Analysing incrementality, uplift, ROI, customer engagement, and commercial impact
- Building and assessing customer audiences and segments to support campaign activation
- Delivering clear, actionable insights that influence marketing and audience strategy
- Monitoring and reporting on customer health metrics including acquisition, retention, engagement, frequency, and churn
- Working with stakeholders across analytics, marketing, CRM, and commercial functions
- Applying statistical techniques including hypothesis testing and confidence intervals to support decision-making
- Using SQL and data visualisation tools to interrogate data and communicate findings effectively
Your Skills & Experience
You will ideally have:
- Strong SQL skills and experience working with large customer datasets
- Experience in customer analytics, CRM analytics, or marketing analytics environments
- Commercial experience measuring marketing or campaign performance across multiple channels
- Understanding of retail media, customer targeting, audience segmentation, or campaign optimisation
- Experience applying statistical methods to evaluate performance and identify meaningful outcomes
- Data visualisation experience with the ability to communicate findings to both technical and non-technical audiences
- Exposure to cloud-based data environments such as Databricks or similar platforms
- A track record of translating data into actionable business recommendations
What They Offer
- Employee discount scheme
- Hybrid working model with a mix of Southampton and London office access
- Exposure to high-profile customer and marketing analytics projects
- Opportunity to develop expertise across retail media, CRM, loyalty, and customer analytics
- Clear progression within a growing analytics function
How to Apply
If you are an analytically minded professional with experience in customer analytics, campaign measurement, and SQL, please apply with your CV to discuss this Marketing Analyst opportunity in more detail.
Marketing Analyst in London employer: Harnham - Data & Analytics Recruitment Careers
As a leading consumer retail organisation based in London, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and the opportunity to lead transformative digital initiatives, all while enjoying a competitive salary and bonus structure. Join us to be part of a forward-thinking team that values your contributions and empowers you to drive meaningful change in a rapidly evolving market.
Contact Details:
Harnham - Data & Analytics Recruitment Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harnham - Data & Analytics Recruitment Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harnham - Data & Analytics Recruitment Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harnham - Data & Analytics Recruitment Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harnham - Data & Analytics Recruitment Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Analyst in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harnham - Data & Analytics Recruitment Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harnham - Data & Analytics Recruitment Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harnham - Data & Analytics Recruitment Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harnham - Data & Analytics Recruitment Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harnham - Data & Analytics Recruitment Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harnham - Data & Analytics Recruitment Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
