Digital Demand Generation Manager (12-month Fixed Term Contract)
Up to £85,000
London (2-3 days a week)
This is an excellent opportunity for a Digital Demand Generation Manager to take ownership of customer acquisition across web, CRM, email and digital marketing channels within a growing technology-led business. You'll play a pivotal role in keeping marketing operations running smoothly while driving measurable commercial impact through data, technology, and cross-functional collaboration.
THE COMPANY
Our client is an innovative and fast-growing technology business operating within the financial services space. They combine data, technology, and user-focused digital experiences to help their customers make better decisions and achieve their goals. With continued growth and investment, they are expanding their marketing capabilities and are looking for an experienced digital marketing professional to join the team on a maternity cover contract. You'll work closely with marketing, business development, product, and technology teams to deliver demand generation initiatives that support business growth.
THE ROLE
As a Digital Demand Generation Manager, you will be responsible for managing and optimising the company's digital acquisition engine, ensuring marketing activity continues to perform effectively across multiple channels.
Specifically, you can expect to be involved in the following:
- Managing CRM and marketing automation activity, including campaign delivery, workflows, segmentation and reporting
- Owning website updates, content publishing and ongoing optimisation activities
- Driving customer acquisition through email marketing, digital channels and demand generation campaigns
- Working closely with internal stakeholders and external partners to coordinate marketing delivery
- Managing CRM integrations and supporting collaboration between marketing and technical teams
- Monitoring campaign performance, conversion metrics and lead generation activity
- Implementing tracking, reporting and optimisation processes to improve marketing effectiveness
- Supporting content distribution across web, email, social media and partner channels
- Delivering insight-led recommendations based on performance data and analytics
SKILLS AND EXPERIENCE
The successful Digital Demand Generation Manager will have the following skills and experience:
- Strong client-side digital marketing experience with ownership of campaign delivery and business outcomes
- Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Pardot or similar
- Working knowledge of Salesforce and CRM integration projects
- Experience managing website content through a CMS and collaborating with development teams
- Strong understanding of email marketing, lead generation and customer acquisition strategies
- Confidence working with marketing data, analytics and performance reporting
- Ability to manage multiple projects and stakeholders simultaneously
- Excellent communication and organisational skills
- Paid media experience is beneficial but not essential
BENEFITS
The successful Digital Demand Generation Manager will receive the following benefits:
- Salary up to £85,000 - depending on experience
HOW TO APPLY
Please register your interest by sending your resume to Majid Latif via the Apply link on this page.
Digital Demand Generation Manager in London employer: Harnham - Data & Analytics Recruitment Careers
As a leading consumer retail organisation based in London, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and the opportunity to lead transformative digital initiatives, all while enjoying a competitive salary and bonus structure. Join us to be part of a forward-thinking team that values your contributions and empowers you to drive meaningful change in a rapidly evolving market.
Contact Details:
Harnham - Data & Analytics Recruitment Careers Recruitment Team
