This is an opportunity to lead digital measurement across websites, campaigns, and digital products. You'll work with stakeholders across data, product, marketing, and technology to ensure decisions are backed by clear and reliable analytics.The CompanyThey are a UK-based organisation investing in digital, data, and analytics to improve customer experiences and business performance. Analytics plays a central role in understanding user behaviour, measuring success, and supporting strategic decision-making. The business offers a collaborative environment with exposure to a broad range of digital initiatives.The RoleYou will be responsible for digital measurement strategy and analytics implementation across multiple platforms.Key responsibilities include:
- Define measurement frameworks, KPIs, and tracking requirements
- Design analytics solutions including event tracking, data layers, and reporting specifications
- Lead analytics implementation across GA4 and Google Tag Manager
- Work with developers, product teams, data teams, and external partners to deliver measurement requirements
- Drive analytics governance, consent management, and data quality processes
- Analyse digital performance and provide recommendations to stakeholders
- Support reporting standards and performance measurement across digital channels
- Manage and develop a Digital Analytics Implementation Specialist
Your Skills & Experience
- Strong experience in digital analytics and measurement strategy
- Experience translating business objectives into KPI frameworks and analytics requirements
- Hands-on experience with GA4, Google Tag Manager, event tracking, QA, and analytics governance
- Experience working with developers, product teams, marketers, and data stakeholders
- Strong stakeholder management and communication skills
- Understanding of GDPR, privacy, and consent management
- Ability to present analytical findings to both technical and non-technical audiences
Desirable experience:
- Advanced Google Tag Manager implementations or JavaScript
Digital Analytics Lead in London employer: Harnham - Data & Analytics Recruitment Careers
As a leading consumer retail organisation based in London, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and the opportunity to lead transformative digital initiatives, all while enjoying a competitive salary and bonus structure. Join us to be part of a forward-thinking team that values your contributions and empowers you to drive meaningful change in a rapidly evolving market.
Contact Details:
Harnham - Data & Analytics Recruitment Careers Recruitment Team
