This is an exciting opportunity for a CRM Manager to join a fast-paced digital entertainment business and take ownership of customer engagement. Needs to have gaming or gambling backround. You will play a key role in shaping CRM strategy, delivering data-driven campaigns, and enhancing the customer experience through targeted, personalised communications.The CompanyThey are a well-established digital business operating within the online gaming and sports betting sector. With a strong customer focus and ambitious growth plans, they invest heavily in technology, data, and customer engagement. The business offers a collaborative environment where CRM is recognised as a key driver of commercial success. You will have the opportunity to influence strategy and make a measurable impact on customer retention and revenue.The Role
- Develop customer segmentation strategies using behavioural and transactional data.
- Plan, execute, and optimise CRM campaigns across email, SMS, push notifications, and in-app channels.
- Monitor campaign performance, analyse key metrics, and provide actionable recommendations.
- Design and implement automated customer journeys and personalised communications.
- Manage promotions and campaign delivery from setup through to quality assurance.
- Conduct A/B testing to improve engagement, retention, and conversion rates.
- Work closely with acquisition, compliance, product, and analytics teams to deliver aligned campaigns.
- Identify opportunities to increase customer value through targeted retention activity.
Your Skills & Experience
- Strong commercial CRM experience within the gaming, gambling, sports betting, casino, or related online betting sector.
- Proven experience delivering customer retention and engagement campaigns.
- Ability to analyse customer data and translate insights into effective CRM initiatives.
- Experience working with CRM platforms and marketing automation tools.
- Strong understanding of customer segmentation, lifecycle marketing, and campaign optimisation.
- Experience managing multiple campaigns in a fast-paced environment.
- Excellent stakeholder management and communication skills.
- Passion for sport and awareness of major sporting events and customer behaviours.
What They Offer
- Clear opportunities for career progression in a growing organisation.
- Collaborative and supportive working environment.
How to ApplyIf you have strong CRM experience within gaming, gambling, or sports betting and want to make a significant impact in a growing business, apply now to learn more.
CRM Manager in London employer: Harnham - Data & Analytics Recruitment Careers
As a leading consumer retail organisation based in London, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and the opportunity to lead transformative digital initiatives, all while enjoying a competitive salary and bonus structure. Join us to be part of a forward-thinking team that values your contributions and empowers you to drive meaningful change in a rapidly evolving market.
Contact Details:
Harnham - Data & Analytics Recruitment Careers Recruitment Team
