Digital Analytics Lead
Remote - 1x a quarter travel to London (Must be UK-based)
Up to £56,000
Are you passionate about turning complex digital journeys into clear, measurable outcomes? This is an opportunity to take ownership of digital measurement strategy in a highly visible role that combines analytics leadership, stakeholder engagement, technical implementation, and business impact. You'll help shape how digital success is defined, measured, and optimised across a large-scale digital environment.
The Company
They are a well-established organisation with a significant digital presence and a strong focus on data-driven decision making. Their Digital, Data and Technology function plays a key role in delivering impactful digital experiences and continuous improvement across websites, campaigns, and digital products.
Working within a collaborative analytics team, you'll partner closely with product, marketing, content, SEO, BI, data science and development teams. This is an environment where analytical thinking, innovation, and continuous learning are encouraged.
The Role
As the Digital Analytics Lead, you will act as the bridge between business objectives, technical implementation, and actionable insight.
Responsibilities include:
Leading digital measurement strategy across websites, campaigns, digital products and customer journeys.
Designing measurement frameworks, KPI structures, event taxonomies and tracking strategies.
Translating business requirements into technical analytics specifications for delivery teams and external agencies.
Taking ownership of digital analytics implementation across GA4, Google Tag Manager and associated technologies.
Auditing and improving data layers, identifying tracking gaps, and defining implementation requirements.
Providing hands-on leadership across QA, governance, troubleshooting and tracking design.
Delivering insight and customer journey analysis that drives business decisions and optimisation opportunities.
Managing analytics agency relationships and supporting procurement activity where required.
Line managing and developing a Digital Analytics Implementation Specialist.
Championing b...
Digital Analytics Lead employer: Harnham - Data & Analytics Recruitment Careers
As a leading consumer retail organisation based in London, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and the opportunity to lead transformative digital initiatives, all while enjoying a competitive salary and bonus structure. Join us to be part of a forward-thinking team that values your contributions and empowers you to drive meaningful change in a rapidly evolving market.
Contact Details:
Harnham - Data & Analytics Recruitment Careers Recruitment Team
