If you're passionate about CRM, email marketing, and creating engaging customer journeys, this is an excellent opportunity to join a well-established consumer brand undergoing continued digital growth. You'll play a key role in delivering and optimising email campaigns that drive customer engagement, retention, and revenue, while working closely with a collaborative marketing team. The Company This organisation is a recognised consumer-focused business with a strong digital presence and a loyal customer base. They are investing in their customer marketing function and are focused on delivering personalised experiences across key channels. Their culture encourages collaboration, innovation, and continuous improvement, offering a supportive environment where ideas are valued. The Role As a CRM Executive, you will be responsible for the end-to-end delivery of email marketing campaigns and supporting wider CRM initiatives.Key responsibilities include:
Briefing, building, deploying, and reporting on email marketing campaigns
Supporting the development and execution of the email marketing calendar
Working with internal stakeholders to ensure messaging aligns with business and marketing objectives
Developing audience segmentation strategies to improve engagement, retention, and customer value
Executing A/B tests and analysing results to optimise campaign performance
Monitoring campaign metrics and providing actionable insights and recommendations
Ensuring email best practices are followed across creative, content, and customer journeys
Supporting CRM development projects and automation initiatives
Producing regular performance reporting and competitor analysis
Identifying opportunities to enhance customer experience and drive channel growth
Your Skills & Experience
Strong commercial experience delivering email marketing campaigns from planning through to execution and analysis
Experience using Email Service Providers (ESPs) to build, deploy, and optimise campaigns
Understanding of audience segmentation, customer lifecycle marketing, and campaign personalisation
Experience with email testing strategies and campaign performance optimisation
Strong analytical skills with the ability to interpret data and ...
CRM Executive employer: Harnham - Data & Analytics Recruitment Careers
As a leading consumer retail organisation based in London, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and the opportunity to lead transformative digital initiatives, all while enjoying a competitive salary and bonus structure. Join us to be part of a forward-thinking team that values your contributions and empowers you to drive meaningful change in a rapidly evolving market.
Contact Details:
Harnham - Data & Analytics Recruitment Careers Recruitment Team
