At a Glance
- Tasks: Drive customer retention strategies and enhance subscriber experiences for New Scientist and The I Paper.
- Company: Join Harmsworth Media, a leader in innovative media solutions.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace committed to your success.
- Why this job: Be the voice of the customer and make a real impact on subscriber engagement.
- Qualifications: 1-2 years in marketing, strong analytical skills, and excellent communication abilities.
The predicted salary is between 30000 - 40000 £ per year.
Contract Type: Full-time/Permanent/Hybrid
As a Customer Marketing Executive at Harmsworth Media, you will play a central role in the growth of New Scientist and The I Paper. The successful candidate will ideally have experience in retention marketing.
Reporting to the Customer Marketing Manager, this role will contribute to achieving the team’s target of stabilising renewal rates, decreasing churn and increasing yield, as well as being the voice of the customer and championing excellent customer service.
Main Responsibilities- Retention Marketing Strategies
- Work with the Customer Marketing Manager to implement retention strategies for new and existing subscribers throughout the subscriber lifetime, encompassing voluntary and involuntary churn initiatives such as cancel saves, exit strategies, and other retention programmes.
- Build and maintain strong working relationships with customer service partners.
- Ensure best in class customer service through training and quality control.
- Develop cost-effective processes to manage subscriber queries via phone, email, live chat and self-service portal.
- Explore new channels to communicate to subscribers and achieve targets to increase customer self-serve.
- Ensure all subscriber communications are optimised and regularly monitored, managing customer escalations including institutional and free subscriptions.
- Reporting and Data
- All activity to be measurable; KPI’s reported weekly/monthly as appropriate.
- Understand retention data and behaviour to influence retention activity.
- Compile analysis documentation on all campaigns with future recommendations.
- Additional Products and Features
- Own the marketing plan and implementation for the New Scientist shop.
- Demonstrate strong copywriting and creative skills to compile CRM and design briefs in line with New Scientist brand identity.
- Source new products for the New Scientist shop.
- Manage the shop portal on Shopify.
- Plan and implement the shop and subscriber benefits offering at New Scientist Live.
- Cross-team Collaboration
- Understand brand guidelines and work within them for copy and design.
- Be an active participant across the Marketing team ensuring understanding of performance across all teams, leading to adaptation of engagement strategies where relevant.
- Stay up to date with industry news and competitor activity and share with relevant teams.
- Understand Harmsworth products and services to increase retention rates.
- Adopt an analytical mindset to query and understand customer behaviour.
- Ensure all marketing activity meets relevant regulatory requirements.
- Ensure that all briefs are communicated consistently, efficiently and appropriately for effective implementation of plans in accordance with brand identity.
- Experience
- 1–2 years of experience in a marketing role, ideally in a recurring revenue business.
- Proven track record of analysing campaign metrics and using those insights to drive growth.
- Technical & Soft Skills
- A natural flair with writing and communicating (fluency in English is essential).
- Collaborative: Ability to build strong relationships with stakeholders across editorial, tech, and marketing departments.
- Intuitive and problem solver: Positive, energetic, can-do attitude and naturally intuitive, creative problem solver, questions the norm.
- Able to work effectively to tight deadlines, multi-task and stay calm under pressure.
- Proficiency in MS Office including expert Excel and PowerPoint skills.
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Customer Marketing Executive in London employer: Harmsworth Media
Harmsworth Media is an excellent employer that fosters a collaborative and innovative work culture, where employees are encouraged to contribute ideas and drive impactful marketing strategies. With a focus on professional growth, the company offers numerous opportunities for skill development and career advancement, all while being located in a vibrant environment that supports creativity and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harmsworth Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harmsworth Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harmsworth Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harmsworth Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harmsworth Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harmsworth Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harmsworth Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harmsworth Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harmsworth Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harmsworth Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
