At a Glance
- Tasks: Manage key accounts for a leading food brand and drive growth in the grocery sector.
- Company: Join an iconic food brand with a strong market presence and consumer loyalty.
- Benefits: Competitive salary, bonus potential, and hybrid working model.
- Other info: Inclusive workplace culture that values diverse backgrounds and perspectives.
- Why this job: Be at the forefront of commercial strategy and make a real impact in the food industry.
- Qualifications: Experience in national account management within FMCG and strong relationship-building skills.
The predicted salary is between 47250 - 57750 £ per year.
Harmonic are proud to be working with an iconic food brand with a strong presence across UK and international retail markets and a track record of building genuine consumer love in competitive grocery categories. After several years of consistent UK growth, the business has reached a point where the commercial team needs to scale, this hire is central to that next phase.
Reporting to the UK Head of Sales, this is a hands‑on national account management role with ownership of a major UK grocery retailer, think Top 4 (Tesco, Sainsbury etc) alongside a smaller, higher‑growth account where you will also lead on new business development. You will build and execute joint business plans, own the P&L for your accounts, and work closely with the distributor network and internal teams to deliver against commercial targets. The role suits someone who is equally comfortable managing complex retailer relationships and rolling their sleeves up on more entrepreneurial, sales‑led activity.
Key Responsibilities
- Own and develop the relationship with a major UK grocery retailer, driving sustainable volume and value growth
- Manage a second, more dynamic account with a focus on commercial development and new business
- Build and execute joint business plans, negotiating terms and promotional programmes to deliver against targets
- Work closely with the distributor and internal stakeholders to align on market strategy and execution
- Monitor market trends, competitor activity, and customer performance to surface new opportunities
- Support the planning and execution of trade marketing and promotional initiatives
- Prepare sales forecasts, reports, and performance analyses for internal and customer‑facing use
- Represent the brand's values and commercial positioning consistently across all customer interactions
Essential Experience
- National account management experience within FMCG, with direct ownership of a Top 4 UK grocery retailer
- Proven track record of delivering against commercial targets with accountability for a P&L
- Strong relationship‑building skills with the ability to influence buyers and senior stakeholders
- Analytically capable: comfortable with sales data, forecasting, and performance reporting
- Fluent English
Desirable Experience
- Experience working with a branded food or drink business
- Exposure to smaller or emerging accounts alongside a major retailer portfolio
Salary: £60-65,000 + bonus
Location: Central London, 2-3 days per week in office
Start Date: ASAP
National Account Manager in London employer: Harmonic Group Ltd
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StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Account Manager at Harmonic Group Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Harmonic Group Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Account Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Account Manager in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Harmonic Group Ltd:When writing your cover letter, make sure to tailor your message specifically for Harmonic Group Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Harmonic Group Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Harmonic Group Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Harmonic Group Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Harmonic Group Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
