Fractional Finance Director D2C E-Commerce Brand London / Hybrid
The Client
Harmonic is delighted to be partnering with a profitable, multi-million-pound D2C e-commerce business, with a loyal customer base across the UK, the US and beyond. With an established, AI-enabled finance function and a lean leadership team, the business is now repositioning for its next phase of growth, and this role sits at the centre of that.
The Role
Covering a 12-month maternity leave, the Fractional Finance Director will join the leadership team alongside the CEO and CTO, reporting to the CEO, two to three days a week. This is a strategic role rather than a hands‑on one: a Senior Finance Manager leads day‑to‑day finance, management accounts and monthly reporting with support from external accountants, so your focus is senior challenge and judgement, testing commercial assumptions, sharpening the board narrative and keeping the leadership team focused on what drives commercial impact. You will line‑manage the Senior Finance Manager and the Operations Lead, and hand back cleanly at the end of the cover period.
Key Responsibilities
- Stress‑test strategic direction with the CEO and CTO, using customer, retention and unit economics data to shape priorities, resource allocation, investment decisions, forecasts and plans.
- Lead finance reporting to the board, including narrative, meetings and updates, and support the Chair on shareholder relations.
- Guide leadership team decision‑making, keeping the business focused on the priorities with the biggest commercial impact.
- Line‑manage the Senior FP&A Manager and the Operations Lead, setting priorities and supporting their development.
- Oversee forecasting and statutory matters, stepping in for detailed review and judgement rather than production.
- Own cash and treasury management.
- Develop the finance stack and processes, exploring how AI can deliver sharper commercial insight.
- Maintain continuity through the cover period and hand back cleanly.
Essential Experience
- Qualified accountant (ACA / ACCA / CIMA).
- FD or CFO experience in D2C e-commerce, subscription or consumer tech.
- Track record of board and shareholder relationship management, and the confidence to challenge the leadership team and the board.
- Experience partnering a CEO and leadership team to bring clarity through change.
- Strong commercial and data fluency (customer cohorts, retention, CAC and LTV, pricing), and comfortable working with a modern, AI‑enabled reporting stack.
- Proven fractional or part‑time track record, with high impact in two to three days a week.
Desirable Experience
- Subscription or credit‑based pricing models.
- Experience repositioning a business for growth.
- US market experience.
Rate: £600-£700/day
Contract Length: 12 months (2-3 days a week)
Location: London (Shoreditch), hybrid, with Thursdays in the office
Start Date: December 2026
At Harmonic, we are dedicated to fostering an inclusive and equitable workplace. We actively welcome applications from individuals of all backgrounds and assure you that every candidate will be thoughtfully considered for the roles we represent, without regard to race, religion, gender expression, disability, or sexual orientation.
Fractional Finance Director D2C E-Commerce Brand London in City of London employer: Harmonic Group Ltd
Harmonic is an exceptional employer for the Interim Group Financial Controller role, offering a fully remote work environment that promotes flexibility and work-life balance. The company values inclusivity and provides opportunities for professional growth within a fast-paced, technology-driven sector, making it an ideal place for those looking to make a significant impact during a critical phase of the business's development.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional Finance Director D2C E-Commerce Brand London in City of London
✨Get to Know Your E-commerce Community
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✨Attend E-commerce Events and Conferences
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✨Utilise Company Resources
Don’t forget to check out Harmonic Group Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Fractional Finance Director D2C E-Commerce Brand London.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Harmonic Group Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Harmonic Group Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Harmonic Group Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Harmonic Group Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Harmonic Group Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
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Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Harmonic Group Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!