Senior CRM Manager | DTC Consumer Scaleup | London
The following information aims to provide potential candidates with a better understanding of the requirements for this role.
The Client
A fast-growing DTC consumer health and wellness business, built around high-quality, science-led products and a customer base that has grown quickly through a strong product proposition and word of mouth. The business is now around £5m and has its sights firmly set on £10m+, with significant investment behind the brand and the infrastructure needed to support the next stage of growth. They are also expanding internationally, giving the team the opportunity to build a genuinely global consumer business from its UK base.
There is a lot of momentum behind the business, but it is still at a stage where the right people can have a real impact. As the customer base grows and the business enters new markets, there is a clear opportunity to become much more sophisticated in how customers are acquired, engaged and retained — particularly across subscription, repeat purchase and the wider customer lifecycle.
A new Director of Marketing is joining to lead this next phase, and this role will be an important part of building out the function around them. For the Senior CRM Manager, it's an opportunity to take ownership of CRM at a point where there is already a strong customer base and product, but plenty of scope to shape the strategy, build the retention engine and grow the function alongside the wider business. You'll also manage and develop a junior member of the team.
The Role
As Senior CRM Manager, you'll own the CRM and retention strategy across the full customer lifecycle, with a focus on customer engagement, repeat purchase, subscription, retention and LTV.
You'll develop and optimise the CRM roadmap across email, lifecycle marketing, segmentation, personalisation, automation and customer journeys, working closely with Ecommerce, Performance and Brand. You'll also manage and develop a junior member of the CRM team, combining hands-on execution with ownership of the wider function. xgikmsk
Key Duties
- Own the CRM, lifecycle and retention strategy across acquisition, onboarding, engagement, conversion, repeat purchase, subscription and reactivation.
- Develop and optimise automated customer journeys across the full lifecycle, including welcome, abandoned basket, post-purchase, repleni...
Senior CRM Manager employer: Harmonic Group Ltd Careers
As a Financial Controller at this fast-growing global consumer brand based in London, you will be part of a dynamic and supportive work culture that prioritises employee development and collaboration. The company offers competitive benefits, including hybrid working options, and fosters an environment where your contributions directly impact the company's continued success and expansion. With a focus on innovation and quality, this privately owned firm provides unique opportunities for professional growth within a thriving international market.
Contact Details:
Harmonic Group Ltd Careers Recruitment Team
