At a Glance
- Tasks: Drive financial strategy and support growth for a dynamic wellness brand.
- Company: Join a founder-led consumer wellness brand at a pivotal growth stage.
- Benefits: Competitive salary, bonus, equity potential, and a hybrid work model.
- Other info: Inclusive workplace welcoming diverse backgrounds and perspectives.
- Why this job: Be a key player in shaping the future of a high-growth wellness brand.
- Qualifications: Proven CFO experience in scaling consumer brands and strong financial acumen.
Harmonic Finance is partnering exclusively with an exciting founder‐led consumer wellness brand in the search for an exceptional Chief Financial Officer. This is a rare opportunity to join a high‐growth, entrepreneurial brand at a pivotal stage of its journey. Having built a differentiated product offering, loyal customer base, and strong market presence, the business is now entering its next phase of scale and is looking for a commercially minded CFO to help shape what comes next.
Operating in a fast‐moving, founder‐led environment, this role requires a finance leader who has grown with a consumer brand, understands the pace and ambiguity of scaling businesses, and can act as a genuine strategic partner to the Founder and leadership team.
The Role
As CFO, you will play a central role in helping drive the business forward, bringing commercial insight, financial rigour, and operational discipline across the organisation. Working closely with the Founder and senior leadership team, you will help shape strategy, support critical decision‐making, and ensure the business is positioned to scale in a sustainable and profitable way. The successful candidate will be a hands‐on operator who enjoys working close to the business, challenging thinking, identifying opportunities, and helping translate ambitious growth plans into clear financial outcomes.
Key Responsibilities
- Act as a strategic partner to the Founder and senior leadership team, supporting key commercial and operational decisions
- Drive commercial performance across pricing, margin, channel mix, customer economics, and profitability
- Own cash flow, working capital, and liquidity planning, ensuring clear visibility and disciplined capital allocation
- Lead budgeting, forecasting, scenario planning, and long‐term strategic planning
- Strengthen financial controls, reporting, and operational discipline as the business scales
- Deliver meaningful financial insight to support faster, better decision‐making across the business
- Lead systems, process, and reporting improvements to support future growth
- Support strategic initiatives including financing, fundraising, and potential M&A activity where relevant
- Build, mentor, and develop a high‐performing finance team
Candidate Profile
- Proven CFO, Finance Director, or senior finance leadership experience within a founder‐led, scaling consumer brand (£20m–£100m revenue)
- Background in wellness, supplements, nutrition, beauty, personal care, or food & beverage brands, ideally across D2C, eCommerce, retail, or omnichannel environments
- Strong track record in cash management, working capital optimisation, and capital allocation within growth‐stage businesses
- Highly commercial and strategic, with the ability to influence decisions across pricing, margin, investment, and growth priorities
- Experience building, scaling, or transforming finance functions in high‐growth businesses
- Fully qualified (ACA / ACCA / CIMA)
- We are specifically seeking candidates whose experience has been built within scaling consumer brands rather than large corporate or highly structured enterprise environments.
Location: London (Hybrid)
Salary: £180,000–£220,000 + bonus + equity potential
At Harmonic, we are dedicated to fostering an inclusive and equitable workplace. We actively welcome applications from individuals of all backgrounds and assure you that every candidate will be thoughtfully considered for the roles we represent, without regard to race, religion, gender expression, disability, or sexual orientation.
Hybrid CFO for Scaling Wellness Brand | Equity & Growth in London employer: Harmonic ExecutiveTM | Certified B Corp
Harmonic Finance offers an exceptional opportunity for a Chief Financial Officer to join a dynamic and rapidly growing wellness brand in London. With a strong emphasis on employee growth, the company fosters a collaborative and entrepreneurial work culture that encourages innovation and strategic thinking. Employees benefit from competitive compensation, equity potential, and the chance to make a significant impact in a meaningful industry, all while working in a hybrid environment that promotes work-life balance.
Contact Details:
Harmonic ExecutiveTM | Certified B Corp Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Hybrid CFO for Scaling Wellness Brand | Equity & Growth in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the wellness industry and let them know you're on the hunt for a CFO role. Personal recommendations can make all the difference, so don’t be shy about asking for introductions.
✨Tip Number 2
Get social! Use platforms like LinkedIn to showcase your expertise and engage with content related to scaling businesses. Share your insights on financial strategies and connect with founders or leaders in the wellness space.
✨Tip Number 3
Prepare for interviews by diving deep into the brand’s mission and values. Show that you’re not just a numbers person but also passionate about their vision. Tailor your responses to highlight how your experience aligns with their growth journey.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Hybrid CFO for Scaling Wellness Brand | Equity & Growth in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of CFO in a scaling wellness brand. Highlight your experience with consumer brands and any relevant achievements that showcase your strategic thinking and financial acumen.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the wellness industry and how your background aligns with our needs. Be genuine and let your personality come through.
Showcase Relevant Experience:When detailing your past roles, focus on experiences that demonstrate your ability to drive commercial performance and manage cash flow. We want to see how you've made an impact in previous positions, especially in high-growth environments.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Harmonic ExecutiveTM | Certified B Corp
✨Know Your Numbers
As a CFO, you'll need to demonstrate your financial acumen. Brush up on key metrics relevant to the wellness industry, such as cash flow management and profitability ratios. Be ready to discuss how you've used these metrics to drive growth in previous roles.
✨Understand the Brand's Vision
Familiarise yourself with the company's mission and product offerings. Show genuine enthusiasm for their brand and articulate how your strategic insights can align with their vision for scaling. This will help you connect with the Founder and leadership team.
✨Prepare for Scenario Planning
Given the fast-paced nature of scaling businesses, be prepared to discuss how you've handled ambiguity and made strategic decisions under pressure. Bring examples of past experiences where your scenario planning led to successful outcomes.
✨Showcase Your Leadership Style
As a hands-on operator, it's crucial to convey your leadership approach. Share how you've built and mentored high-performing finance teams in the past. Highlight your ability to foster collaboration and drive operational discipline within a growing organisation.
