Marketing Integration Manager, EMEA in Oxford

We are flexible on the location of this role and welcome applications from candidates in the UK or within Europe.

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus. From the UK to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions.

This Hybrid role is not tightly linked to a physical location and provides flexibility in where in the UK or Europe you are based, when and how you accomplish your work.

Job Summary: Harley-Davidson is an iconic brand. Creating iconic products, unforgettable experiences and serving a passionate community for over 120 years. The EMEA region is a strategically important part of our global business, with an established dealer network and significant commercial contribution. This role will work across all six EMEA markets and manage a small team in each. Developing and delivering integrated marketing plans that drive brand awareness, generate leads and coverage, and ultimately increase sales. It is a key point of contact to global functions as well as the wider EMEA sales and operations teams. The ideal candidate is a creative and data-driven individual with strong leadership qualities, communication skills and commercial acumen. This role is a key leadership position in the EMEA Marketing function and reports to the EMEA Marketing Director.

Job Responsibilities:

• Strategic owner and author of the EMEA Marketing Plan, ensuring alignment with overarching business objectives and commercial priorities. Accountable for driving sales growth across motorcycles, parts, accessories, and apparel within the dealer network.
• Provide direct line management and strategic oversight to market-based teams, acts as a sounding board to address local challenges, and coach individuals to balance local market needs with broader regional priorities.
• Drive daily integration and cross-border coordination across EMEA markets, championing the sharing of best practices to ensure consistent, aligned, and high-impact execution.
• Marketing representative in all EMEA cross-functional go-to-market (GTM) planning and execution forums, advocating for marketing priorities, identifying strategic opportunities, and ensuring marketing is fully integrated into regional commercial initiatives.
• Primary liaison for multiple global Marketing and Communications teams, responsible for advocating EMEA strategic priorities while translating global strategies, frameworks, and outputs into regionally aligned plans and actionable initiatives.
• Accountable for the development and regional adaptation of marketing assets, ensuring alignment with EMEA strategic priorities, brand standards, and market-specific requirements.
• Lead the EMEA PR strategy - leveraging the strength of the Harley Davidson brand, product and community to drive KPI led market plans (reach, sentiment, coverage quality) across endemic, lifestyle and mainstream. Serve as project lead for region wide press experiences, mobilising cross functional teams and overseeing end to end delivery for impactful, brand aligned execution.
• Oversee, coordinate and enhance Dealer Marketing strategies, plans and investment across EMEA. Including ownership of the EMEA Asset Management System and Dealer Marketing Portal.
• Driving cross-regional integration by collaborating closely with APAC and LATAM teams to align messaging, share insights, and identify operational efficiencies that support global consistency and impact.

Education Requirements: Bachelor's Degree Required

Experience Requirements:

• Significant experience managing and delivering large scale high impact marketing plans and campaigns at scale.
• Must be able to work within a highly matrixed organization. Building large, agile, and cross functional teams that evolve based on specific needs of any given project.
• Commercially aware and literate – able to interpret commercial needs or opportunities into tangible marketing strategies and plans that meet them.
• Agency/supplier management – multiple agency relationships and contracted individuals.
• Senior internal stakeholder presentations, management and alignment.
• Demonstrated excellence in leading people and creating a positive culture. Welcoming and inclusive interpersonal skills with an aptitude for building successful collaborative relationships.
• Strong understanding of digital-first omnichannel approach to reaching and influencing multiple consumer types in an evolving marketplace.
• Large and complex budget management.
• Experience in high volume and complex project planning.
• Typically requires a minimum of 8 years of related experience.

Preferred:

• Experience working in motorcycle or automotive industry.
• European languages (in addition to English) would be advantageous.

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from.

Direct Reports: Yes

Travel Required: 25 - 50%

Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer.

Relocation: This position is not eligible for relocation assistance.