Sales Strategy and Program Lead, Parts and Accessories

The Sales Strategy and Program Lead, Parts & Accessories (P&A) is responsible for developing, executing, and optimizing dealer-facing programs, events, and growth initiatives that drive Parts & Accessories sales performance across the EMEA Harley-Davidson dealer network.

Responsibilities

• Lead the design, development, implementation, and continuous improvement of dealer-facing Parts & Accessories growth programs.
• Develop initiatives that encourage increased dealer investment in inventory and merchandising.
• Partner with Field Sales Managers to improve dealer performance, attachment rates, and customization sales.
• Leverage Custom Coverage and Collaborative Inventory Management programs where applicable.
• Lead planning and partnered execution of P&A related spaces at major consumer events.
• Develop event content, presentations, communications, and support materials.
• Support implementation of pre-accessorization, accessory pre-selling, digital selling tools, and attachment-rate improvement strategies.
• Partner with H-D University on curriculum and training initiatives.
• Track program adoption, inventory investments, attachment rates, and sales growth.
• Lead initiatives across Sales, Marketing, Order Management, Sales Planning, HDU, and Dealer Operations, connecting buying, merchandising, inventory management, and sales execution to drive retail performance.
• Influence business decisions through data-driven insights.
• Measure and report program performance, sharing results, key learnings, and best practices to support continuous improvement across markets.

The role will report to the Sales & Operations Planning Manager and will work closely with Field Sales Managers, Demand Planning, Order Management, Harley-Davidson University, Marketing and Product to increase dealer investment in P&A inventory, improve attachment rates, grow customization sales, and enhance dealer profitability across EMEA (Europe, Middle East & Africa).

Education & Experience

• High School Diploma or equivalent
• Education Preference
• Bachelor's Degree preferred
• Experience Requirements
• Typically requires a minimum of 5+ years of related experience.
• Experience within a vehicle dealership or original equipment manufacturing service/parts operation preferred.
• Effective verbal and written communication skills as well as proficient in delivering effective presentations to motivate dealers to act.
• Project Management experience with ability to manage multiple projects and priorities.
• Proficient in Microsoft Excel, Word, PowerPoint Presentation and Outlook.
• Fluency in verbal and written English, other in region language(s) would be an advantage.

Company Overview

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come. Are you ready to ride with us?

Benefits & Culture

• We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more.
• We welcome everybody to join our family and be united no matter who you are or where you come from.
• Learn more about Harley-Davidson (here ).

Additional Information

• Direct Reports: No
• Travel Required: 10 - 25%
• Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer
• Relocation: This position is not eligible for relocation assistance

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