At a Glance
- Tasks: Lead and develop the UK Marketing team, executing global marketing initiatives.
- Company: Join Harlequin Floors, a trusted leader in performance flooring for over 45 years.
- Benefits: Enjoy a competitive salary, bonus, pension, and private healthcare.
- Other info: Collaborative environment with opportunities to work across cultures and international markets.
- Why this job: Shape a global marketing organisation and make an impact on a premium brand.
- Qualifications: Proven marketing leadership experience with strong brand and digital marketing skills.
The predicted salary is between 60000 - 75000 £ per year.
Harlequin Floors, is a global leader in the design, manufacture, supply and installation of specialist performance floors and stage systems. Established in the UK over 45 years ago, Harlequin is trusted by many of the world’s leading dance and performing arts companies, theatres, venues, schools, production companies and global events.
We are looking for an experienced
Senior Marketing Manager
Location: Royal Tunbridge Wells, Kent
Lead Harlequin's UK-based Marketing team and drive the successful execution of marketing initiatives across the UK and international markets. Working closely with colleagues across Europe, Germany, Asia and Australia, you will ensure alignment with the global brand strategy, coordinate marketing activities and share best practices and ensure alignment with global priorities.
YOUR ROLE
- Lead, coach and develop the UK-based Marketing team, setting clear priorities and driving performance.
- Act as the key link between the UK Marketing team and the Head of Global Brand & Marketing, ensuring alignment with global priorities.
- Deliver and localise global marketing campaigns, product launches and communications across international markets.
- Coordinate marketing activities across the UK, Europe, Germany, Asia and Australia, fostering collaboration and sharing best practices.
- Ensure consistent brand governance across all marketing channels, including digital, PR, social media, events, email and web.
- Manage regional marketing budgets, external agencies, campaign performance and KPIs to maximise ROI.
- Partner with senior leadership to align marketing initiatives with commercial objectives and support lead generation.
- Identify growth opportunities through market trends, customer insights, CRM data and campaign analysis.
- Lead exhibitions, trade shows, sponsorships and industry events while representing Harlequin at key external engagements.
- Manage external agencies and support the rollout of global marketing processes, tools and Salesforce Account Engagement across international markets.
YOUR PROFILE
- Several years of marketing leadership experience.
- Experience managing international marketing activities.
- Strong expertise in brand management and digital marketing.
- A data-driven mindset with experience managing budgets, KPIs and ROI.
- Excellent communication and stakeholder management skills.
- Experience leading and developing small, high-performing teams.
- A collaborative, hands-on leadership style and the ability to work across cultures.
OUR OFFER
- International leadership role with a premium global brand.
- Opportunity to shape a global marketing organisation.
- Competitive salary, bonus, pension and private healthcare.
Senior Marketing Manager in Royal Tunbridge Wells employer: Harlequin Floors
Harlequin Floors is an exceptional employer, offering a dynamic work environment in Royal Tunbridge Wells, where creativity meets performance. As a leader in the global market, employees benefit from competitive salaries, bonuses, and private healthcare, alongside opportunities for professional growth and international collaboration. Join a passionate team dedicated to excellence in marketing, where your contributions will directly impact the success of a premium brand in the performing arts sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Royal Tunbridge Wells
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Harlequin Floors and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Harlequin Floors are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Harlequin Floors on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Harlequin Floors. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in Royal Tunbridge Wells
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Harlequin Floors. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Harlequin Floors:Show us that you’ve done your homework! In your application, briefly mention what you admire about Harlequin Floors’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Harlequin Floors
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Harlequin Floors will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Harlequin Floors, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
