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- Tasks: Lead shopper marketing initiatives and create impactful retail activations.
- Company: Join the fun and innovative team at HARIBO!
- Benefits: Competitive salary, bonus potential, generous holiday, and great discounts.
- Why this job: Be the voice of shopper expertise and make a real impact in a dynamic environment.
- Qualifications: Experience in FMCG shopper marketing and strong relationship-building skills.
- Other info: Hybrid working model with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: HARIBO Castleford (hybrid working; two days in the office and three days mobile)
Working hours: 38 hours per week
Salary: Competitive (plus up to a 7% bonus)
Position type: Permanent
This is an exciting opportunity to lead our Shopper Marketing function and act as the voice of shopper expertise across the business. Sitting in the sweet spot, right at the heart of Sales and Marketing, you’ll collaborate closely with both teams to deliver best-in-class shopper activations and point-of-sale execution that truly stands out.
We’re seeking a passionate, commercially minded individual who leads with shopper insight and knows how to turn strategy into brilliant, channel and customer-specific execution. With proven experience working with Grocery customers and their media agencies, you’ll play a key role in translating our brand and marketing plans into impactful retailer and channel activations.
Reporting into our Tangfastic Head of Commercial Strategy and Execution, you’ll also manage a Shopper Marketing Executive and help shape the future of shopper marketing at HARIBO. Along the way, you’ll build strong, collaborative relationships with a wide range of internal stakeholders, as well as external agencies and supplier partners.
How you’ll contribute to the mix:
- Translating our marketing plans into specific retailer activation plans using insight and expertise to unlock the best shopper media by customer
- Acting as the voice for the business on shopper marketing, and delivering a shopper marketing toolkit for activations across channels
- Being the shopper expert in top 4 grocery customers and voice of shopper in external meetings
- Establishing a shopper evaluation model for key campaigns and bringing insight to develop best in class campaigns and POS that deliver TTL shopper engagement
- Owning and managing the Shopper Marketing budget, and aligning and managing key stakeholders through monthly budget meetings
- Owning all relationships with external agencies that deliver POS and trade assets
- Defining and developing the ROI process for activation reviews and presenting at monthly leadership meetings
- Leading the development of new POS assets to support business growth
- Line management of one shopper marketing executive to develop and thrive within the team
Can you supply our essential ingredients?
Are you currently operating as a shopper expert within FMCG and are ready to jump into a new challenge? If you have experience of managing others we would love to hear from you…do you enjoy supporting and guiding those around you to meet both business and personal development goals?
To enable success, we are looking for an individual with experience of dealing with the Top 4 customer media agencies. Are you also a natural when it comes to commerciality and have appreciation for the levers that deliver ROI? Working at pace is what we do best here at HARIBO, to thrive within this role it is important that you’re always on the front foot as well as possess strong organisation skills enabling you to meet tight deadlines.
As you’d expect within our happy world, relationship building is key! We are looking for someone who is able to build effective working relationships cross functionally, are you someone keen to join our high functioning team? Interpersonal skills are also key, are you able to effectively communicate at all levels as well as deliver engaging presentations to customers? Are you someone who is able to hit the ground running?
To enable success within this role, it is imperative you’re able to learn quickly and respond well to changes occurring within our fast-moving business, are you the adaptable individual we’re looking for?
The extra sweet stuff:
- 36 days (including bank holidays)
- Up to 8% pension (matched by HARIBO)
- Single private medical insurance
- Market leading life assurance
- 20% discount in our stores
- And soo much more!
If these sweets insights have got you craving developing your career within HARIBO, why not apply today to join our mix!
Shopper Marketing Manager in Castleford employer: HARIBO
Contact Detail:
HARIBO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager in Castleford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at HARIBO or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research HARIBO’s recent campaigns and think about how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their brand.
✨Tip Number 3
Practice your pitch! Be ready to explain how your shopper marketing expertise can drive results for HARIBO. Keep it engaging and relatable – they want to see your passion for the role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our sweet world at HARIBO!
We think you need these skills to ace Shopper Marketing Manager in Castleford
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for shopper marketing shine through! We want to see how your passion aligns with HARIBO's fun and vibrant culture.
Tailor Your Experience: Make sure to highlight your relevant experience in FMCG and working with grocery customers. We love seeing how you've turned insights into successful campaigns, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and achievements are easy to spot. Remember, less is often more!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at HARIBO!
How to prepare for a job interview at HARIBO
✨Know Your Shopper Insights
Before the interview, dive deep into shopper insights relevant to HARIBO and the FMCG sector. Be ready to discuss how you can leverage these insights to create impactful marketing strategies that resonate with customers.
✨Showcase Your Collaboration Skills
Since this role involves working closely with Sales and Marketing teams, prepare examples of past collaborations. Highlight how you’ve successfully built relationships with internal stakeholders and external agencies to drive shopper activations.
✨Prepare for Budget Discussions
Brush up on your budget management skills. Be prepared to discuss how you’ve managed budgets in previous roles, including any specific metrics or ROI processes you've implemented to evaluate campaign success.
✨Engaging Presentation Skills
As you'll need to deliver engaging presentations, practice articulating your ideas clearly and confidently. Consider preparing a mini-presentation on a past campaign you led, focusing on the results and learnings to demonstrate your expertise.
