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- Tasks: Lead shopper marketing initiatives and create impactful retail activations.
- Company: Join the vibrant team at HARIBO, where fun meets innovation.
- Benefits: Enjoy competitive salary, bonus potential, generous leave, and discounts.
- Why this job: Be the voice of shopper expertise and shape marketing strategies in a dynamic environment.
- Qualifications: Experience in FMCG shopper marketing and strong relationship-building skills.
- Other info: Hybrid working model with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: HARIBO Castleford (hybrid working; two days in the office and three days mobile)
Working hours: 38 hours per week
Salary: Competitive (plus up to a 7% bonus)
Position type: Permanent
This is an exciting opportunity to lead our Shopper Marketing function and act as the voice of shopper expertise across the business. Sitting in the sweet spot, right at the heart of Sales and Marketing, you’ll collaborate closely with both teams to deliver best-in-class shopper activations and point-of-sale execution that truly stands out.
We’re seeking a passionate, commercially minded individual who leads with shopper insight and knows how to turn strategy into brilliant, channel and customer‑specific execution. With proven experience working with Grocery customers and their media agencies, you’ll play a key role in translating our brand and marketing plans into impactful retailer and channel activations. Reporting into our Tangfastic Head of Commercial Strategy and Execution, you’ll also manage a Shopper Marketing Executive and help shape the future of shopper marketing at HARIBO. Along the way, you’ll build strong, collaborative relationships with a wide range of internal stakeholders, as well as external agencies and supplier partners.
How you’ll contribute to the mix:
- Translating our marketing plans into specific retailer activation plans using insight and expertise to unlock the best shopper media by customer
- Acting as the voice for the business on shopper marketing, and delivering a shopper marketing toolkit for activations across channels
- Being the shopper expert in top 4 grocery customers and voice of shopper in external meetings
- Establishing a shopper evaluation model for key campaigns and bringing insight to develop best in class campaigns and POS that deliver TTL shopper engagement
- Owning and managing the Shopper Marketing budget, and aligning and managing key stakeholders through monthly budget meetings
- Owning all relationships with external agencies that deliver POS and trade assets
- Defining and developing the ROI process for activation reviews and presenting at monthly leadership meetings
- Leading the development of new POS assets to support business growth
- Line management of one shopper marketing executive to develop and thrive within the team
Can you supply our essential ingredients? Are you currently operating as a shopper expert within FMCG and are ready to jump into a new challenge? Our happy world of HARIBO could be calling your name… If you have experience of managing others we would love to hear from you…do you enjoy supporting and guiding those around you to meet both business and personal development goals?
To enable success, we are looking for an individual with experience of dealing with the Top 4 customer media agencies. Are you also a natural when it comes to commerciality and have appreciation for the levers that deliver ROI? Working at pace is what we do best here at HARIBO, to thrive within this role it is important that you’re always on the front foot as well as possess strong organisation skills enabling you to meet tight deadlines.
As you’d expect within our happy world, relationship building is key! We are looking for someone who is able to build effective working relationships cross functionally, are you someone keen to join our high functioning team? Interpersonal skills are also key, are you able to effectively communicate at all levels as well as deliver engaging presentations to customers? Are you someone who is able to hit the ground running? To enable success within this role, it is imperative you’re able to learn quickly and respond well to changes occurring within our fast‑moving business, are you the adaptable individual we’re looking for?
The extra sweet stuff:
- 36 days (including bank holidays)
- Up to 8% pension (matched by HARIBO)
- Single private medical insurance
- Market leading life assurance
- 20% discount in our stores
- And so much more!
If these sweets insights have got you craving developing your career within HARIBO, why not apply today to join our mix!
Shopper Marketing Manager in Castleford employer: Haribo UK
Contact Detail:
Haribo UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager in Castleford
✨Tip Number 1
Network like a pro! Reach out to current or former employees at HARIBO on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research HARIBO’s recent campaigns and be ready to discuss how your shopper marketing expertise can elevate their brand. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience with grocery customers and media agencies. Make it engaging and relevant to what HARIBO is looking for in a Shopper Marketing Manager.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your enthusiasm for the role. It shows you’re genuinely interested and keeps you fresh in their minds.
We think you need these skills to ace Shopper Marketing Manager in Castleford
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for shopper marketing shine through! We want to see how your passion aligns with HARIBO's fun and vibrant culture. Share specific examples of your past experiences that highlight your love for the industry.
Tailor Your Application: Make sure to customise your CV and cover letter for the Shopper Marketing Manager role. We’re looking for someone who understands the nuances of the FMCG sector, so highlight relevant experiences and skills that match the job description. This shows us you’ve done your homework!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the role. Use bullet points where possible to make it easy for us to read through your achievements.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about HARIBO and our sweet world!
How to prepare for a job interview at Haribo UK
✨Know Your Shopper Insights
Before the interview, dive deep into shopper insights relevant to HARIBO and the FMCG sector. Be prepared to discuss how you can leverage these insights to create impactful marketing strategies that resonate with both customers and retailers.
✨Showcase Your Collaboration Skills
Since this role involves working closely with Sales and Marketing teams, think of examples where you've successfully collaborated across departments. Highlight your ability to build relationships and communicate effectively, as this will be key in your new role.
✨Prepare for Budget Discussions
Brush up on your experience managing budgets and ROI processes. Be ready to discuss how you've previously aligned budgets with marketing strategies and how you plan to manage HARIBO's Shopper Marketing budget effectively.
✨Engaging Presentations Matter
Practice delivering engaging presentations, as you'll need to communicate ideas clearly to various stakeholders. Consider preparing a mini-presentation on a past campaign you've led, focusing on the results and learnings to demonstrate your expertise.
