Social Media Content Manager

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Excited to grow your career? Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown. If you’re excited about working for us and have most of the skills or experience we’re looking for, we’d love to hear from you!

About the role

As a Social Media Content Manager at Hargreaves Lansdown, you will be responsible for leading the planning, execution, and optimisation of social media strategies across all platforms. You will play a key role in enhancing brand awareness, engaging with our audience, and driving traffic and conversions through compelling, compliant content. This role requires a strategic thinker with a creative mindset, the highest of content production standards, and a deep understanding of social media trends and analytics.

What you\’ll be doing

• Developing and implementing social media strategies aligned with marketing and business objectives.
• Managing day‑to‑day operations of HL\’s social media channels including content planning, publishing, and community management.
• Collaborating with internal teams including Content, Brand, PR, and Compliance to ensure HL delivers a best‑in‑market content strategy and plan.
• Maintaining the very highest production and editorial standards, ensuring consistency of brand and messaging across all channels and an integrated strategy across relevant internal teams.
• Monitoring, analysing, and reporting on social media performance using analytics tools to inform future strategies, optimising and adapting the approach to achieve the best possible engagement and outcomes.
• Staying up to date with the latest social media trends, tools, and best practices to drive innovation.
• Managing social media campaigns and paid media initiatives in collaboration with the Media team; analysing data from multiple sources to inform optimisation of campaigns within social media.
• Supporting crisis communication and reputation management efforts on social platforms.

About you

• Strong understanding of social media platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok) and their respective audiences.
• Excellent written and verbal communication skills with a flair for crafting engaging content.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Ability to interpret data and translate insights into actionable strategies.
• Strong project management and organisational skills.
• Proven experience in a social media management role, preferably within financial services or a regulated industry.
• Demonstrated success in growing and engaging social media audiences.
• Knowledge of compliance and governance considerations in social media marketing.

Interview Process

The interview process for this role will include two stages with a task.

Working Schedule

This role is based in our Bristol head office (BS1 5HL) and we offer a hybrid working pattern, with a minimum of two days in the office per week.

Why us?

Here at HL, we are the UK\’s number 1 investment platform for private investors. For more than 40 years, we have helped investors save time, tax, and money on their investments. To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We are steered by core values that promote service, quality, innovation, and opportunity in everything we do.

What\’s on offer?

• Discretionary annual bonus* and annual pay review
• 25 days* holiday plus bank holidays and 1-day additional Christmas closure
• Option to purchase an additional 5 days holiday**
• Flexible working options available, including hybrid working
• Enhanced parental leave
• Pension scheme up to 11% employer contribution
• Income protection and life insurance (4 x salary core level of cover)
• Private medical insurance*
• Health care cash plans – including optical, dental, and outpatient care
• Health screening programme
• Help@hand – confidential support including mental health counselling and remote GP
• Wellhub – unlimited access to fitness providers and wellness coach sessions
• Variety of travel to work schemes with bike storage and shower facilities
• In-house barista and deli serving subsidised coffee and sandwiches
• Two paid volunteering days per year

* Dependant on role level

** Only available to select during our annual benefits window, in November each year

Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.

This role may also be available on a flexible working or part-time basis – please ask the Recruitment & Onboarding team for more information.

Please note, we are unable to provide employment sponsorship to candidates.