Head of Performance Marketing

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We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We'd love to hear from you!

About the role

The Head of Performance Marketing is a strategic leadership position responsible for driving measurable growth through data-driven marketing strategies across paid media, digital channels, and performance-based initiatives. This role requires a deep understanding of digital marketing tactics, data analytics, and customer acquisition, alongside the ability to lead a high-performing team to execute on revenue goals, optimize marketing spend, and maximize return on investment (ROI) value.

What you'll be doing:

• Lead the development and execution of performance marketing strategies, aligned with the company's growth objectives.
• Oversee and manage digital acquisition channels including, but not limited to, paid search (PPC), SEO, social media advertising, display, programmatic, and affiliate marketing.
• Build integrated marketing campaigns that drive customer acquisition, retention, and overall business growth.
• Foster a culture of collaboration, continuous learning, and data-driven decision-making within the team.
• Lead the analysis and optimization of performance marketing campaigns using data-driven insights.
• Continuously monitor KPIs (such as CPA, CPC, ROI, ROAS, etc.) to ensure campaigns are delivering optimal results.
• Conduct A/B testing, funnel analysis, and conversion rate optimization to improve campaign performance.
• Provide regular reports to senior leadership, presenting clear insights and recommendations based on data.
• Develop and manage the performance marketing budget, ensuring efficient allocation of resources across channels.
• Monitor and optimize spend to ensure cost-effectiveness and ROI for each marketing initiative.
• Collaborate with cross-functional teams (e.g., content, creative, product, and web) to align performance marketing strategies with broader business objectives.
• Oversee the selection, implementation, and optimization of marketing technology platforms, such as marketing automation, analytics tools, and ad platforms.
• Ensure the marketing technology stack integrates effectively with other business systems and provides actionable insights.

About you:

• Demonstrable experience in performance marketing, in a leadership role.
• Deep understanding of paid media channels, conversion optimization, digital marketing channels & technologies.
• Strong leadership and people management skills, with the ability to inspire and develop high-performing teams.
• Proficient in data analysis, using tools like Google Analytics, SEMrush, Tableau, or similar to derive insights and optimize campaign performance.
• Excellent communication and presentation skills, able to communicate complex data and insights to non-technical stakeholders.
• Proven ability to manage large budgets efficiently and allocate spend across diverse marketing channels.
• Familiarity with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and other digital marketing platforms.

Interview process:

The selection process will incorporate competency-based questions including an assessment of your knowledge and transferable skills. For candidates who progress to the next stage, there will be a presentation or assessment to prepare and an online psychometric assessment.

Working schedule:

This role is based in our Bristol head office, BS1 5HL. This is a permanent full-time role, Monday to Friday. For this role we offer a hybrid flexible working pattern of working in the office and at home.

Why us?

Here at HL, we're the UK's number 1 investment platform for private investors, based in Bristol. For more than 40 years we've helped investors save time, tax and money on their investments. To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.

What's on offer?

• Discretionary annual bonus* and annual pay review
• 25 days* holiday plus bank holidays and 1-day additional Christmas closure
• Option to purchase an additional 5 days holiday**
• Flexible working options available, including hybrid working
• Enhanced parental leave
• Pension scheme up to 11% employer contribution
• Income Protection and Life insurance (4 x salary core level of cover)
• Private medical insurance*
• Health care cash plans - including optical, dental, and out patient care
• Health screening programme
• Help@hand - confidential support including mental health counselling and remote GP
• Wellhub - unlimited access to fitness providers and wellness coach sessions
• Variety of travel to work schemes with bike storage and shower facilities
• Inhouse barista and deli serving subsidised coffee and sandwiches
• Two paid volunteering days per year*

* dependant on role level

** only available to select during our annual benefits window, in November each year

Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age. This role may also be available on a flexible working or part time basis - please ask the Recruitment & Onboarding team for more information. Please note, we are unable to provide employment sponsorship to candidates.