At a Glance
- Tasks: Lead exciting B2B marketing campaigns to promote workplace pensions and services.
- Company: Join Hargreaves Lansdown, the UK's top investment platform with a vibrant culture.
- Benefits: Enjoy flexible working, generous holiday, and comprehensive health benefits.
- Other info: Dynamic teams, continuous learning, and a commitment to diversity and inclusion.
- Why this job: Make a real impact in financial services while growing your marketing career.
- Qualifications: Experience in B2B marketing, especially in financial services or regulated sectors.
The predicted salary is between 50000 - 65000 £ per year.
Excited to grow your career?
Our purpose is to make it easy for people to save and invest for a better future.
We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.
We know that sometimes people can be put off applying for a job if they don't tick every box.
If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply.
We’d love to hear from you!
About the role
The B2B Marketing Manager will plan and deliver targeted marketing activity to promote HL’s workplace pension scheme and related services to employers and employee benefits consultants.
The role will generate awareness, support lead generation and provide sales enablement content that helps convert employer and intermediary opportunities into commercial growth.
- What you'll be doing
- Develop and deliver B2B marketing campaigns targeting employers, employee benefits consultants and other workplace intermediaries.
- Create clear proposition messaging and content that explains the value of HL Workplace pensions and services.
- Partner with Workplace Sales to support priority prospects, consultant relationships and pipeline opportunities.
- Produce sales enablement materials including pitch content, case studies, brochures, guides and digital assets.
- Use market, client and campaign insight to refine targeting, messaging and channel activity.
- Track campaign performance, lead quality and pipeline contribution, recommending improvements where needed.
- Ensure all activity is on-brand, compliant and delivered through appropriate approval processes.
About you
- Experience in B2B marketing, ideally within financial services, workplace pensions, employee benefits or another regulated sector.
- Strong understanding of campaign planning, lead generation, nurture activity and sales enablement.
- Experience working closely with sales teams in a pipeline-driven environment.
- Experience reporting against lead, opportunity and pipeline metrics.
- Good knowledge of CRM, marketing automation and campaign reporting tools; Salesforce Marketing Cloud /Pardot desirable.
- Understanding of employer, HR, Reward, Finance and consultant-led buying journeys.
- Strong written communication and ability to simplify complex propositions.
- Commercial mindset with focus on measurable marketing impact.
- Campaign planning and execution.
- Data analysis and campaign optimisation.
- Confident stakeholder management across Marketing, Sales, Proposition and Compliance.
- Organised, delivery-focused and comfortable managing multiple campaigns.
- Analytical approach to performance, optimisation and continuous improvement.
- Interview Process
- A 2 stage interview process
- Working Schedule
This role is permanent, full time, 37.5 hours per week, Monday to Friday.
For this role we offer a hybrid flexible working pattern to enable you the option of working from home and coming into the office (minimum 3 days).
Why us?
Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol.
For more than 40 years we’ve helped investors save time, tax and money on their investments.
To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos.
We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.
What's on offer?
- Discretionary annual bonus* and annual pay review
- 25 days* holiday plus bank holidays and 1-day additional Christmas closure
- Option to purchase an additional 5 days holiday**
- Flexible working options available, including hybrid working
- Enhanced parental leave
- Pension scheme up to 11% employer contribution
- Income Protection and Life insurance (4 x salary core level of cover)
- Private medical insurance*
- Health care cash plans - including optical, dental, and outpatient care
- Health screening programme
- Help@hand - confidential support including mental health counselling and remote GP
- Wellhub - unlimited access to fitness providers and wellness coach sessions
- Variety of travel to work schemes with bike storage and shower facilities
- Inhouse barista and deli serving subsidised coffee and sandwiches
- Two paid volunteering days per year
- dependant on role level
- ** only available to select during our annual benefits window, in November each year
Hargreaves Lansdown is an inclusive employer that values diversity in its workforce.
We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.
This role may also be available on a flexible working or part time basis – please ask the Recruitment & Onboarding team for more information.
Please note, we are unable to provide employment sponsorship to candidates.
B2B Marketing Manager in Bristol employer: Hargreaves Lansdown Asset Management
Hargreaves Lansdown is an exceptional employer, offering a dynamic work culture that prioritises continuous learning and innovation. Located in the vibrant city of Bristol, employees benefit from flexible working options, a comprehensive benefits package including enhanced parental leave and private medical insurance, and a strong commitment to diversity and inclusion. With a focus on employee growth and a supportive environment, Hargreaves Lansdown empowers its team members to thrive while making a meaningful impact in the financial services sector.
Contact Details:
Hargreaves Lansdown Asset Management Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hargreaves Lansdown Asset Management and show them what you can bring to the table.
✨Engage in Marketing Communities
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✨Attend Industry Events
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We think you need these skills to ace B2B Marketing Manager in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hargreaves Lansdown Asset Management. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at Hargreaves Lansdown Asset Management
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hargreaves Lansdown Asset Management will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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✨Be Ready for Scenario-Based Questions
At Hargreaves Lansdown Asset Management, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
