Senior Marketing Executive (B2B tech expo, trade show, exhibition, conference)

Annual salary: Competitive compensation package depending on experience and expertise.

Benefits: Comprehensive private medical insurance (also includes therapies, dental, optical care and a substantial gym discount), 25 days of PTO and more.

Office location: London (Canary Wharf).

Company website: https://hardwarepioneers.com

Are you someone who loves to rethink established ideas and explore new marketing approaches? Do you have a passion for driving the growth of B2B exhibitions and a commitment to excelling in your craft? Are you excited by the possibilities offered by new AI marketing tools and how technology can reshape the marketing function? If so, this role is perfect for you.

ABOUT US

Our mission: Hardware Pioneers’ mission is to accelerate learning and facilitate business connections among the people who are building a smarter world. To accomplish our mission, we create environments that foster networking, knowledge sharing and business relationships between the people and companies who are solving meaningful technology problems and leading humanity's progress.

What we do

We are a small, tech-savvy team that has achieved very strong annual growth over the past four years since launching our first large-scale event in London. The event became the UK's No. 1 in its category, attracting thousands of attendees and top industry experts from some of the world's most innovative companies: Apple, Tesla, Meta, Dyson, BMW, and many more.

We believe that physical events should fully leverage digital technology to enhance experiences, and we are dedicated to building a modern, data-driven event company that uses design thinking to drive innovation.

Our clients are global leading semiconductor and electronics brands such as Texas Instruments, Analog Devices, Avnet, Arrow, Raspberry Pi, NXP, Microchip, STMicroelectronics, Infineon and many more. Our audience is innovation-driven engineering teams building cutting-edge technologies with electronics.

Company culture

Fast-paced, agile, goal-oriented, ownership-driven, and committed to the pursuit of mastery. Our informal and dynamic culture encourages open communication, fresh ideas and contrarian thinking. Our core values are:

• Growth mindset
• Aspire to greatness
• Candid communication
• Good vibes only

JOB MISSION

• Achieve event registration targets for our annual show.
• Achieve exhibitor inbound lead targets for our annual show.
• Develop and implement content-driven marketing tactics across both owned and earned channels.
• Increase the profile of the event through key partnerships and high-quality marketing campaigns.

KEY RESPONSIBILITIES

This role focuses predominantly on CONTENT, COMMUNITY and PARTNERSHIPS MANAGEMENT with the specific goal of driving high-quality event registrations and supporting the growth of our flagship event. Your main responsibilities will be:

• Execute multi-channel communications strategies: Ensure all marketing communications align with the event's positioning and core messaging, delivering a consistent experience across all platforms. Oversee the creation and delivery of compelling content for all outbound activities.
• Email marketing: Work with the Marketing Manager to iterate our email marketing strategy, then independently execute email campaigns to drive visitor engagement and improve open and click-through rates.
• Audience engagement and social media: Lead social media campaigns that build community, drive engagement, and strengthen brand loyalty to enhance the audience experience.
• Media partnerships and PR: Plan and execute PR initiatives and media partnerships with both publishers and influencers.
• Boost audience advocacy and exhibitor marketing: Plan and implement tactics that boost audience advocacy and exposure on exhibitors’ channels.

CRITICAL COMPETENCIES

We seek individuals who show initiative, possess an inquisitive mind, and have an unwavering drive to improve and innovate. You should thrive on solving complex problems, know when to seek support in challenging situations, and excel at navigating tight deadlines, demanding customers, and unexpected obstacles with skill and composure.

Qualifications, experience and skills

• IMPORTANT: You will report to our award-winning marketing manager, a performance marketing specialist. We’re seeking a candidate with complementary strengths in content-driven marketing and partnerships.
• Higher education: Candidate must possess at least a Bachelor’s Degree in marketing or other relevant professional qualification.
• 2+ years of event and media marketing experience: Prior experience in event or media is essential.
• Structured organisation: Highly organised, able to manage multiple concurrent marketing streams, and maintain systematic processes across campaigns and partner workflows.
• Content-driven audience acquisition experience: Proven abilities in delivering content-driven audience acquisition tactics such as email marketing, SMM, exhibitor marketing, media partnerships, SEO, influencer marketing, etc.
• Partnership management & relationship-building: Strong skills in maintaining and strengthening stakeholder relationships, ensuring timely execution of partnership agreements and communication workflows.
• Good knowledge of marketing psychology principles: A solid understanding of consumer behaviour and psychological principles is essential to craft campaigns that influence decision-making, drive engagement, and deliver conversion.
• Copywriting skills: Ability to write clear, persuasive, and conversion-focused copy across channels, including email, social media, partner comms, and landing pages.
• Passion for automation and gen AI: Fluency in using marketing automation platforms, AI tools, and other relevant digital marketing software. Proven ability to learn new tools and software quickly and independently.
• Excellent communication skills: You speak and write clearly and articulately and can communicate effectively with stakeholders at all seniority levels.
• Efficiency and effectiveness: You have a proven ability to plan, organise, schedule, and budget in an efficient, productive way, especially with tight targets and deadlines. You can work well under pressure with changing and evolving circumstances, also during the on-site phase of the event.
• Organisation and systematic approach: You are highly organised and systematic in your approach to getting work done and achieving objectives. You manage time skilfully and prioritise what matters.
• Receptivity and critical thinking: You approach new ideas and feedback with openness, analyse them thoughtfully, and apply insights to foster improvement.
• Strong work ethic and grit: You have a relentless drive to achieve excellence, setting high standards for yourself and working hard - sometimes long hours - to meet them. Collaborative and resilient, you thrive in fast-paced environments and tackle challenges with determination and focus.
• Striving for excellence: You do not let important details slip through the cracks. You strive for excellence and care deeply about delivering a first-class experience for all event stakeholders.
• Empathy: You are empathetic and cooperative with colleagues and clients.

OPPORTUNITY HIGHLIGHTS

• Rapid Professional Growth: If you are an ambitious individual who enjoys a fast-paced, technology-driven environment, this is the right team for you. You'll achieve rapid professional growth through extensive training and have the opportunity to do your most remarkable work yet.
• Small (but Mighty) Team Advantage: Gain a unique opportunity to work closely with the company founders and be exposed to every aspect of the business. Your direct involvement provides a platform to contribute ideas, shape strategies, and be an integral part of the decision-making process.
• Competitive Compensation: We offer a competitive salary that reflects our commitment to recognising and rewarding the valuable contributions of our team members.
• Comprehensive Private Healthcare Insurance: Enjoy the peace of mind that comes with comprehensive healthcare coverage, including therapies, dental and optical coverage and a substantial gym discount, ensuring your well-being is a top priority.
• Accelerated Career Path: Joining a small but rapidly growing company means taking ownership of impactful projects from day one. You'll have the opportunity to shape your role, demonstrate accountability, and advance your career quickly as the company scales. Here, your contributions are visible, and promotions aren’t tied to rigid corporate timelines but to your drive and results.
• Prime Office Facilities: Our office is located in one of Canary Wharf's newest WeWork buildings, offering a vibrant and modern workspace. You'll enjoy top-tier amenities, including complimentary barista coffee, beer on tap, and access to recreational facilities like pool and ping-pong tables, perfect for connecting with colleagues and unwinding during breaks.
• Meaningful Positive Impact: You will be part of a business whose goal is to have a meaningful impact on society’s progress. We work hard to support companies and individuals who strive to make the world a better place through cutting-edge innovation in the field of electronics and hardware design.

Embark on a rewarding journey with us, where your skills will be valued, your growth will be nurtured, and your contributions will shape the success of our collaborative endeavours. Join our team and be part of a workplace that values innovation, creativity, and the well-being of its members.