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For Companies At a Glance
- Tasks: Lead and optimise paid marketing campaigns across EMEA/LATAM using data-driven strategies.
- Company: Join a dynamic team in a leading B2B software company focused on innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on continuous improvement and learning.
- Why this job: Make an impact by driving performance and maximising ROI in a fast-paced environment.
- Qualifications: 3+ years in performance marketing with strong analytical and communication skills.
The predicted salary is between 45000 - 60000 £ per year.
As a Performance Marketing Manager, you will develop and execute paid marketing campaigns across various channels, in the EMEA/LATAM region. This role will work closely with the marketing team to set campaign objectives, target audience, and budget, and use data analysis to optimize both regional and global campaign performance.
Key Responsibilities
- Lead the planning and execution of paid marketing campaigns across various channels (Google, Bing, LinkedIn, Meta, Reddit, etc.).
- Set campaign objectives, target audience, and achieve budget targets.
- Monitor, analyze, and optimize campaign performance using data from tools like Looker, Google Analytics, HubSpot, and Salesforce.
- Make data-driven decisions to optimize campaigns, drive performance, and maximize Return on Ad Spend (ROAS).
- Stay on top of ad spend and deliver strong ROI while adhering to allocated budgets.
- Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the EMEA/LATAM Sales Director, General Manager, and marketing leadership.
- Conduct root cause analysis on performance trends and translate findings into clear, actionable recommendations for senior stakeholders.
- Collaborate with marketing and sales stakeholders to identify opportunities for growth, experimentation, and optimization.
- Manage purchase orders and forward invoices from ad platforms to the finance team accurately and on time, in compliance with internal policies and vendor agreements.
- Stay current on industry trends and best practices across all ad platforms and channels.
Qualifications
- 3+ years experience in performance marketing, digital marketing, or demand generation, with at least 1 year in the B2B software industry.
- Strong analytical skills with the ability to work across raw and structured data sources (Excel, Looker Studio, Google Analytics, etc.) to surface insights and drive decisions.
- Proven ability to communicate performance results and strategic recommendations to senior leadership and cross-functional stakeholders, both verbally and in writing.
- Experience developing high-performing ad content and creative in collaboration with cross-functional teams.
- High attention to detail when working with financial data, performance data, and campaign setup across platforms.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Intellectually curious mindset with a desire to seek out opportunities for improvement and optimization.
Performance Marketing Manager (EMEA/LATAM) in London employer: Hard Yaka
Contact Detail:
Hard Yaka Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager (EMEA/LATAM) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your analytical skills and how you've used data to drive campaign success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Performance Marketing Manager (EMEA/LATAM) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Manager role. Highlight your experience with paid marketing campaigns and any specific tools you've used, like Google Analytics or HubSpot. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your background makes you a great fit for our team. Don't forget to mention your experience in the EMEA/LATAM regions if applicable!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to showcase your analytical skills in your application. Share examples of how you've used data to optimise campaigns and drive results. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at Hard Yaka
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like ROAS and conversion rates. Be ready to discuss how you've used data analysis in past campaigns to drive performance.
✨Showcase Your Campaign Successes
Prepare specific examples of successful paid marketing campaigns you've led. Highlight the objectives, target audience, and results achieved. This will show your potential employer that you can deliver results and optimise campaigns effectively.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing tools like Google Analytics, Looker, and HubSpot. If you have experience with these platforms, be prepared to explain how you've used them to monitor and optimise campaign performance.
✨Stay Current on Trends
The digital marketing landscape is always changing. Research the latest trends and best practices in performance marketing, especially in the EMEA/LATAM regions. Showing that you're proactive about staying informed will impress your interviewers.