At a Glance
- Tasks: Maximise occupancy and drive revenue growth across care homes while building strong community relationships.
- Company: Join Harbour Healthcare, a respected team prioritising resident care and comfort.
- Benefits: Enjoy a competitive salary, bonus structure, and great benefits in a supportive environment.
- Other info: Opportunity to manage multiple sites with potential for portfolio expansion.
- Why this job: Make a real impact in the community while achieving personal and professional growth.
- Qualifications: Proven sales experience, excellent communication skills, and a full UK driving licence required.
The predicted salary is between 35000 - 35000 € per year.
Harbour Healthcare are recruiting for a Customer Relationship Manager in the Harrogate area. Candidates must hold a clean driver's license and have access to their own vehicle. This represents a great opportunity for the right individual who is positive, self-motivated, friendly, and proactive. We are looking for someone who is experienced in the field to join our established team of professionals.
Role Overview
This is a high impact, target-driven role focused on maximising occupancy, increasing private fee levels, and driving revenue growth across a portfolio of care homes. Reporting to the Head of Business Development, you will take full ownership of the enquiry pipeline, from lead generation through to conversion while building strong referral networks and raising the profile of each home within the local community and healthcare sector. This role is ideal for a commercially minded individual who thrives on hitting targets, building relationships, and delivering measurable results.
Core Responsibilities
- Take full accountability for occupancy performance across your homes
- Drive growth in private fee occupancy and improve average weekly fee
- Develop and execute clear, results-focused sales plans for each location
- Track performance weekly and adapt strategies to ensure targets are achieved
- Own and manage the full enquiry journey from initial contact to admission
- Respond to all enquiries with urgency and professionalism
- Deliver high-quality, persuasive show rounds that convert
- Implement structured follow-up processes to maximise conversion rates
- Proactively generate new enquiries through networking and outreach
- Build strong referral relationships with local authorities, hospital teams, and healthcare professionals
- Increase local visibility through community engagement and events
- Oversee social media posts and drive online reviews
Key Performance Indicators
- Occupancy % across assigned homes
- Growth in private fee residents
- Average weekly fee improvement
- Enquiry response time and conversion rate
- Volume of new enquiries generated
- Strength of referral relationships
- Online reputation, reviews and ratings
Skills & Experience
- Proven track record in sales, business development, or occupancy growth
- Experience hitting and exceeding targets
- Strong closing and conversion skills
- Excellent communication and relationship-building ability
- Experience managing multiple sites is advantageous
- Comfortable using CRM systems and tracking performance data
- Full UK driving licence
Personal Attributes
- Highly driven and results-focused
- Commercially aware
- Proactive and resilient
- Professional and confident
- Empathetic with families
Additional Information
Initially responsible for three homes across Yorkshire. Portfolio can expand or change based on business needs and occupancy performance. Please note that all our positions require an Enhanced DBS check for Children and Adults.
Customer Relationship Manager (12 Month Contract) in Harrogate employer: Harbour Healthcare
Harbour Healthcare is an exceptional employer that prioritises resident care and comfort, fostering a professional and respectful work culture. With a competitive salary of £35,000 plus bonuses, employees benefit from a supportive environment that encourages personal growth and development, while being part of a close-knit team dedicated to making a positive impact in the community. Located in Harrogate, this role offers the chance to thrive in a target-driven atmosphere, where your contributions directly enhance the lives of residents and their families.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Manager (12 Month Contract) in Harrogate
✨Tip Number 1
Network like a pro! Get out there and connect with local healthcare professionals, attend community events, and don’t shy away from introducing yourself. Building those relationships can lead to referrals and opportunities that aren’t advertised.
✨Tip Number 2
Be proactive in your follow-ups! After meeting someone or sending an enquiry, make sure to check back in. A friendly reminder can keep you top of mind and show that you’re genuinely interested in building those connections.
✨Tip Number 3
Show off your personality during interviews! Harbour Healthcare values a friendly and positive attitude, so let your true self shine through. Share your experiences and how they align with their mission of resident care.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and are keen on being part of the Harbour Healthcare family.
We think you need these skills to ace Customer Relationship Manager (12 Month Contract) in Harrogate
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Customer Relationship Manager role. Highlight your experience in sales and business development, especially any achievements related to occupancy growth. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter should reflect your passion for resident care and your proactive approach. Share specific examples of how you've built relationships and hit targets in previous roles. This is your chance to show us why you're the perfect fit!
Showcase Your Communication Skills:Since this role involves a lot of interaction with families and healthcare professionals, make sure your application showcases your excellent communication skills. Use clear and professional language, and don’t forget to convey your friendly personality!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our family at Harbour Healthcare!
How to prepare for a job interview at Harbour Healthcare
✨Know Your Stuff
Before the interview, make sure you understand Harbour Healthcare's values and how they prioritise resident care. Familiarise yourself with their services and think about how your experience aligns with their mission. This will show that you're genuinely interested in the role and can contribute positively.
✨Show Off Your Relationship Skills
As a Customer Relationship Manager, building strong relationships is key. Prepare examples from your past where you've successfully built rapport with clients or stakeholders. Highlight your communication skills and how you've handled challenging situations to demonstrate your ability to connect with others.
✨Be Target-Driven
Since this role is all about maximising occupancy and driving revenue growth, come prepared with specific examples of how you've met or exceeded targets in previous roles. Discuss your strategies for lead generation and conversion, and be ready to share how you track performance and adapt your approach.
✨Engage with the Community
Harbour Healthcare values community engagement, so think about how you can contribute to this aspect. Be ready to discuss any past experiences where you've successfully engaged with local communities or healthcare professionals. Show that you're proactive and have ideas on how to raise the profile of the homes you'll be managing.
