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- Tasks: Maximise occupancy and drive revenue growth in care homes through relationship building.
- Company: Join Harbour Healthcare, a respected team prioritising resident care and comfort.
- Benefits: Competitive salary, bonus structure, and great benefits await you.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Make a real impact in the community while achieving your career goals.
- Qualifications: Experience in customer relations and a passion for building connections.
The predicted salary is between 35000 - 35000 £ per year.
Harbour Healthcare sets high standards for resident care. Working for Harbour Healthcare means joining a team that puts residents' care and comfort before everything else. Our team are professional, respectful, responsible, well trained and have high expectations of themselves and each other. This represents a great opportunity for the right individual who is positive, self‑motivated, friendly, and proactive. We are looking for someone who is experienced in the field to join our established team of professionals. We are located close to the heart of Warrington, and with a great reputation locally, you would be joining a family, not just a business.
This is a high impact, target‑driven role focused on maximising occupancy, increasing private fee levels, and driving revenue growth across a portfolio of care homes. Reporting to the Head of Business Development, you will take full ownership of the enquiry pipeline, from lead generation through to conversion while building strong referral networks and raising the profile of each home within the local community and healthcare sector. This role is ideal for a commercially minded individual who thrives on hitting targets, building relationships, and delivering measurable results.
Core Responsibilities- Take full accountability for occupancy performance across your homes
- Drive growth in private fee occupancy and improve average weekly fee
- Develop and execute clear, results‑focused sales plans for each location
- Track performance weekly and adapt strategies to ensure targets are achieved
- Own and manage the full enquiry journey from initial contact to admission
- Respond to all enquiries with urgency and professionalism
- Deliver high‑quality, persuasive show rounds that convert
- Implement structured follow‑up processes to maximise conversion rates
- Proactively generate new enquiries through networking and outreach
- Build strong referral relationships with local authorities, hospital teams, and healthcare professionals
- Increase local visibility through community engagement and events
- Oversee social media posts and drive online reviews
- Occupancy % across assigned homes
- Growth in private fee residents
- Average weekly fee improvement
- Enquiry response time and conversion rate
- Volume of new enquiries generated
- Strength of referral relationships
- Online reputation, reviews and ratings
Customer Relationship Manager (Care Homes) employer: Harbour Healthcare Ltd
Contact Detail:
Harbour Healthcare Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Manager (Care Homes)
✨Tip Number 1
Network like a pro! Get out there and connect with local healthcare professionals, attend community events, and don’t shy away from introducing yourself. Building those relationships can lead to referrals that are gold for your role.
✨Tip Number 2
Show your passion during interviews! When you’re discussing your experience, make sure to highlight how you’ve positively impacted occupancy rates or built strong relationships in the past. We want to see that fire in your belly!
✨Tip Number 3
Be proactive in your follow-ups! After any meeting or interview, send a quick thank-you note or email. It shows professionalism and keeps you fresh in their minds. Plus, it’s a great way to reiterate your enthusiasm for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll be able to showcase your understanding of our values and how you fit into our team culture.
We think you need these skills to ace Customer Relationship Manager (Care Homes)
Some tips for your application 🫡
Show Your Passion for Care: When writing your application, let your passion for resident care shine through. We want to see that you genuinely care about making a difference in people's lives, so share any relevant experiences that highlight this.
Tailor Your Application: Make sure to customise your application to fit the Customer Relationship Manager role. Highlight your experience in driving occupancy and building relationships, as these are key aspects of the job. We love seeing how your skills align with our needs!
Be Professional Yet Friendly: While we appreciate professionalism, don’t forget to let your friendly personality come through in your writing. We’re looking for someone who can connect with others, so a warm tone can really make your application stand out.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive, which is exactly what we’re looking for!
How to prepare for a job interview at Harbour Healthcare Ltd
✨Know Your Stuff
Before the interview, make sure you understand Harbour Healthcare's values and how they prioritise resident care. Familiarise yourself with their approach to customer relationships in care homes, as this will show your genuine interest and alignment with their mission.
✨Showcase Your Experience
Be ready to discuss specific examples from your past roles that demonstrate your ability to drive occupancy and build strong relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight measurable results you've achieved.
✨Engage with Questions
Prepare thoughtful questions about the role and the company culture. This not only shows your enthusiasm but also helps you gauge if it's the right fit for you. Ask about their current challenges in occupancy or how they measure success in customer relationships.
✨Demonstrate Your Proactivity
Since the role requires a proactive approach, share examples of how you've taken initiative in previous positions. Discuss any strategies you've implemented to improve enquiry conversion rates or enhance community engagement, as this aligns perfectly with what they're looking for.