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- Tasks: Lead SEO strategy for gaming marketplaces and optimise content for organic growth.
- Company: HappyCrown, a dynamic gaming commerce company with a focus on innovation.
- Benefits: 100% remote work, unlimited PTO, flexible schedule, and competitive salary.
- Why this job: Make a real impact on the gaming community while shaping SEO strategies.
- Qualifications: 2+ years of SEO experience, strong understanding of on-page and off-page practices.
- Other info: Join a small team where your contributions are immediately visible and valued.
The predicted salary is between 24000 - 48000 £ per year.
HappyCrown is a gaming commerce company that builds and operates marketplaces where players buy, sell and trade in-game items. Our main project BloxCart serves the Roblox community, and we are actively expanding into new game economies. We move fast, ship often, and organic traffic is a core growth channel for us.
What you’ll do:
- Lead and own the SEO strategy across all HappyCrown projects, starting with BloxCart
- Perform keyword research to identify high-value opportunities and guide content planning
- Work directly with content writers to plan, brief and optimise blog posts and landing pages for search
- Handle on-page optimisation including meta tags, headings, URL structure, internal linking and schema markup
- Build and manage link-building campaigns to grow domain authority
- Run technical SEO audits and work with developers to fix crawlability, indexing and site speed issues
- Monitor rankings, organic traffic and conversions using Google Search Console, Google Analytics and third-party tools
- Conduct competitor analysis to find gaps and opportunities we can act on
- Stay on top of algorithm updates and adjust strategy accordingly
- Track and report on SEO performance with clear, actionable insights
What we expect:
- At least 2 years of hands-on SEO experience, ideally in e-commerce, marketplaces or gaming
- Strong understanding of both on-page and off-page SEO best practices
- Proven experience with link building strategies that actually move the needle
- Comfortable working with tools like Ahrefs, SEMrush, Google Search Console and Google Analytics
- Experience briefing and working with content writers to produce SEO-driven content
- Working knowledge of HTML/CSS and how technical changes impact search performance
- Self-directed working style, you don’t need someone checking in on you every day
- English level B2 or higher
You’ll stand out if you have:
- Experience with gaming SEO
- Background in gaming, digital goods or marketplace SEO
- Familiarity with programmatic SEO or scaling content across large product catalogs
- Experience with A/B testing landing pages for organic traffic
What we offer:
- 100% remote, always
- Unlimited PTO
- Flexible schedule built around results, not hours
- Full ownership of the SEO strategy and roadmap
- A small, focused team where your work has immediate visible impact
- The chance to shape organic growth across multiple gaming marketplaces
Salary and contract:
$2,000– $4,000 / month (gross). B2B contract for international candidates, regular employment for UK-based candidates.
SEO Manager in London employer: HappyCrown
Contact Detail:
HappyCrown Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the gaming and SEO industries on LinkedIn or Twitter. Join relevant groups and forums where you can share your insights and learn from others. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a personal website or blog where you can showcase your SEO projects, case studies, and any cool strategies you've implemented. This is a great way to demonstrate your expertise and passion for the field.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest SEO trends and tools. Be ready to discuss how you've tackled challenges in previous roles, especially in e-commerce or gaming. We want to see your problem-solving skills in action!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at HappyCrown and contributing to our exciting projects.
We think you need these skills to ace SEO Manager in London
Some tips for your application 🫡
Show Off Your SEO Skills: Make sure to highlight your hands-on SEO experience in your application. We want to see how you've tackled on-page and off-page strategies, especially in e-commerce or gaming. Use specific examples to demonstrate your expertise!
Tailor Your Content: When writing your application, tailor it to our projects like BloxCart. Mention any relevant experience you have with marketplaces or gaming SEO. This shows us you understand our business and are genuinely interested in the role.
Be Data-Driven: We love numbers! Include any metrics or results from your previous SEO campaigns that showcase your impact. Whether it's increased organic traffic or improved rankings, let us know how you've moved the needle.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at HappyCrown.
How to prepare for a job interview at HappyCrown
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge, especially around on-page and off-page strategies. Be ready to discuss specific tools like Ahrefs and SEMrush, and how you've used them in past roles. This will show that you're not just familiar with the theory but have practical experience too.
✨Showcase Your Results
Prepare to share concrete examples of how your SEO strategies have led to measurable results. Whether it's increased organic traffic, improved rankings, or successful link-building campaigns, having data to back up your claims will impress the interviewers.
✨Understand the Gaming Niche
Since HappyCrown operates in the gaming sector, it’s crucial to demonstrate your understanding of gaming SEO. Familiarise yourself with the unique challenges and opportunities in this space, and be ready to discuss how you can apply your skills to their specific projects like BloxCart.
✨Be Ready for Technical Questions
Expect some technical questions about SEO audits, site speed, and crawlability. Brush up on your HTML/CSS knowledge and be prepared to explain how technical changes can impact search performance. This will show that you’re not just a content-focused SEO but also understand the backend.