At a Glance
- Tasks: Own and evolve our social media strategy, focusing on engaging HR and team leaders.
- Company: Join Happy Tree Cards, a startup transforming workplace celebrations with innovative digital solutions.
- Benefits: Flexible hybrid work, a supportive team culture, and opportunities for personal growth.
- Other info: Be part of a growing company that values community, creativity, and smart technology.
- Why this job: Make a real impact by shaping our brand's voice and connecting with meaningful audiences.
- Qualifications: Experience in social media, strong copywriting skills, and a passion for workplace culture.
The predicted salary is between 40000 - 50000 £ per year.
Happy Tree Cards is changing the way teams celebrate together. We help organisations send thoughtful digital group cards for birthdays, work anniversaries, leavers, welcomes and other meaningful moments, without the admin headache of paper cards, scattered contributions, or missed delivery dates. Our platform combines beautiful design with modern collaboration tools, delivery tracking, reminders, media uploads, and workplace‑ready controls.
The role involves owning and evolving Happy Tree Cards’ organic social presence. You will create a content engine that helps us reach the right audiences, especially HR teams, People leaders, executive assistants, office managers and growing organisations looking for a better way to celebrate their people.
What you’ll be doing:
- Own Happy Tree Cards’ social media strategy and day‑to‑day execution.
- Lead our organic presence, with particular focus on LinkedIn and other channels relevant to our audience.
- Build a content plan that speaks to our core audiences: HR, People Ops, executive assistants, office managers, team leaders and organisations with distributed or hybrid teams.
- Create content that balances brand storytelling, product education, seasonal relevance, customer proof and commercial intent.
- Turn product features into compelling content themes, including workplace‑ready controls, delivery tracking, reminders, video messages, moderation features, custom covers and shared organisation credits.
- Develop campaigns around key workplace and celebration moments throughout the year.
- Work with the founder and wider team to extract ideas, product updates, customer insight and brand stories.
- Write copy that is clear, warm, witty where appropriate, and unmistakably on‑brand.
- Grow engagement, reach and follower quality rather than chasing vanity metrics.
- Build a repeatable content workflow for social assets, short‑form video, customer stories, testimonials, product clips and thought‑leadership posts.
- Monitor trends, competitor activity and audience conversations to identify timely opportunities.
- Track performance, report on results and use insight to refine strategy.
- Support broader brand and content initiatives, including launches, partnerships, PR moments and campaign amplification.
What we’re looking for:
- Proven experience in a social media role, ideally for a SaaS, tech, startup, ecommerce or digitally‑led brand.
- Strong grasp of organic social strategy, content planning and channel growth.
- Excellent copywriting skills with the ability to switch between brand, product and performance‑led messaging.
- A good eye for visual storytelling and content packaging.
- Strong understanding of the kind of audiences we need to reach: HR, People teams, EAs, office managers, operations leads and business decision‑makers.
- Experience turning product features into benefits‑led, audience‑specific content.
- Confidence working in a fast‑moving environment with a high degree of ownership.
- Commercial instinct: you understand that good social should build awareness and contribute to pipeline, not just look busy.
- Comfortable using analytics to assess what is landing and what needs to change.
- Organised, proactive and full of ideas, but grounded enough to prioritise what will actually move the needle.
You’ll stand out if you have:
- Experience marketing to HR, People Ops, workplace culture or team engagement audiences.
- Experience in a startup or founder‑led business.
- Confidence on camera or experience directing short‑form video content.
- Experience building a social presence for a brand with both B2B and consumer appeal.
- A feel for seasonal, celebratory and workplace culture content without becoming cheesy or predictable.
What success looks like:
In this role, success will look like stronger brand recognition, a clearer and more distinctive voice, better engagement from the right audiences, and a social presence that helps more teams discover Happy Tree Cards when they need a better way to celebrate people.
Why join Happy Tree Cards:
- Build a brand with a clear product story and real emotional value.
- Help shape a category that blends celebration, collaboration and workplace culture.
- Join a growing UK business with a product‑led mindset and strong values around community, simplicity, care, experimentation and smart technology.
- Work on a product that is genuinely useful, visually rich and easy to talk about.
- Play a visible role in how the brand grows from here.
Our values:
- Community
- Love for the customer
- Nerdiness in how we solve problems
- Experimentation and learning
Social Media Manager (London) employer: Happy Tree Cards
Happy Tree Cards is an exceptional employer that fosters a vibrant and innovative work culture, where creativity meets practicality in enhancing employee experiences. Located in London, we offer a unique opportunity for growth and influence within a rapidly evolving company, allowing you to shape our sales strategy while collaborating closely with the founder and product team. With a strong emphasis on community, customer care, and experimentation, we provide a supportive environment that values your contributions and encourages professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager (London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Happy Tree Cards and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Happy Tree Cards are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Happy Tree Cards on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Happy Tree Cards. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager (London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Happy Tree Cards. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Happy Tree Cards:Show us that you’ve done your homework! In your application, briefly mention what you admire about Happy Tree Cards’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Happy Tree Cards
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Happy Tree Cards will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Happy Tree Cards, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
