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For Companies At a Glance
- Tasks: Drive growth by connecting with forward-thinking companies and building relationships.
- Company: Join Happl, a top UK startup revolutionising employee benefits with AI.
- Benefits: Competitive salary, equity, flexible working, and wellbeing budget.
- Other info: Rapid career progression and a chance to influence our sales strategy.
- Why this job: Shape the future of employee benefits while advancing your career in a dynamic environment.
- Qualifications: 2+ years in sales or customer-facing roles; motivated and eager to learn.
The predicted salary is between 28800 - 43200 ÂŁ per year.
We’re building the next generation of employee benefits infrastructure. At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.
This role sits within Happl’s Go-To-Market (GTM) team, working closely with Sales, Marketing, Product, and Leadership to drive our next phase of growth. As a Business Development Representative, you’ll be the first point of connection between Happl and future customers. You’ll identify and engage forward‑thinking companies, open meaningful conversations with HR and Finance leaders, and build the pipeline that powers our expansion. You’re not just generating leads, you’re creating opportunities, building relationships, and helping organisations discover a better way to support their people. Your work will directly shape Happl’s growth and play a key role in scaling a new category of employee benefits infrastructure.
What You’ll Be Doing
- Owning the top of Happl’s sales funnel, creating high‑quality pipeline that fuels our growth
- Identifying and engaging ambitious companies ready to modernise their employee benefits
- Opening conversations with HR, Finance, and executive leaders at high‑growth and enterprise organisations
- Building strategic target account lists and executing thoughtful, high‑conviction outreach
- Creating opportunities through calls, email, LinkedIn, events, and creative outbound campaigns
- Partnering closely with Account Executives to convert opportunities into customers
- Becoming an expert in Happl’s product, market, and customer pain points
- Using modern GTM tools, data, and AI to work smarter and maximise impact
- Feeding insights back to product and leadership to shape our GTM strategy and positioning
What We’re Looking For
- 2+ years experience in a BDR, SDR, sales, or customer‑facing role (SaaS or startup experience is a plus)
- Highly motivated, ambitious, and excited by the opportunity to build something early
- Confident communicator, comfortable speaking with senior stakeholders (HR, Finance, leadership)
- Curious, coachable, and eager to learn about sales, startups, and the employee benefits space
- Organised and disciplined, with strong attention to detail and follow‑through
- Comfortable using modern tools (CRM, LinkedIn, email, and AI tools like ChatGPT)
- Self‑starter mentality, with a strong sense of ownership and accountability
- Ambition to progress into Account Executive or senior commercial roles as you grow
Why join Happl
- Help shape the future of employee benefits
- Competitive base salary and commission
- Meaningful equity in an early stage growing business
- Flexible hybrid working from day one
- Access to your own Happl benefits platform
- Optional enrolment in Private Health Insurance
- Optional enrolment in Dental insurance, including family cover
- A flexible Wellbeing budget to spend on whatever wellbeing means to you
- Learning & Development (L&D) allowance
- Pension scheme from day one
- Rapid career progression in a scaling commercial team
- A genuine opportunity to influence how we sell, not just what we sell.
About The Interview
- Call 1: 20‑min Intro call with Ben (COO & CoS)
- Call 2: 30‑min deep dive with Keith (CCO)
- Short Task
- Call 3: 30‑min deep dive with Ben T (CEO & Founder)
Additional Details
- Location: London, Waterloo
- Team: GTM
- Working arrangement: Hybrid (3+ Days in Office)
Sales Development Representative employer: Happl
Contact Detail:
Happl Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative
✨Tip Number 1
Get to know Happl inside out! Familiarise yourself with our products and the employee benefits landscape. This way, when you chat with potential clients, you can speak their language and show them how we can genuinely help.
✨Tip Number 2
Leverage your network! Reach out to connections in HR and Finance sectors. A warm introduction can make all the difference in opening doors and starting meaningful conversations.
✨Tip Number 3
Be proactive on LinkedIn! Share insights about employee benefits and engage with posts from industry leaders. This not only builds your personal brand but also positions you as a knowledgeable resource in the field.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Happl team!
We think you need these skills to ace Sales Development Representative
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you're genuinely excited about helping companies modernise their employee benefits and that you understand the impact of what we do at Happl.
Tailor Your Experience: Make sure to highlight your relevant experience in sales or customer-facing roles. We’re looking for someone who can engage with senior stakeholders, so share specific examples of how you've done this in the past. Tailoring your application to our needs will make you stand out!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points if necessary, and make sure to proofread for any typos or errors – attention to detail is key!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our team at Happl!
How to prepare for a job interview at Happl
✨Know Your Product Inside Out
Before your interview, make sure you understand Happl's product and how it fits into the employee benefits landscape. Familiarise yourself with the features, benefits, and pain points it addresses. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Research the Company and Its Culture
Dive deep into Happl’s mission, values, and recent achievements. Understanding their approach to employee benefits and their position in the market will allow you to tailor your responses and demonstrate how you can contribute to their growth. Plus, it’ll help you ask insightful questions during the interview.
✨Prepare for Role-Specific Scenarios
Think about scenarios you might encounter as a Sales Development Representative. Prepare examples from your past experiences where you successfully engaged with senior stakeholders or built relationships. This will showcase your skills and readiness to tackle the challenges of the role.
✨Show Your Curiosity and Eagerness to Learn
During the interview, express your enthusiasm for learning about sales and the employee benefits space. Ask questions that reflect your curiosity about Happl’s growth strategy and how you can play a part in it. This will highlight your coachable nature and ambition to progress within the company.