At a Glance
- Tasks: Lead sales conversations and convert interest into long-term customers.
- Company: Join Happl, a top UK startup revolutionising employee benefits with AI.
- Benefits: Competitive salary, equity, flexible working, and wellbeing budget.
- Other info: Rapid career progression in a dynamic, scaling team.
- Why this job: Shape the future of employee benefits while advancing your career.
- Qualifications: 5+ years in B2B SaaS sales with enterprise experience.
The predicted salary is between 43200 - 72000 £ per year.
We're building the next generation of employee benefits infrastructure. At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform. Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK's top 100 startups for 2026.
About The Role
As a Senior Enterprise Account Executive at Happl, your mission is to convert interest into impact. You'll take qualified opportunities, supported by our GTM Team and inbound demand, and turn them into long-term Happl customers. You'll lead consultative, value-led sales conversations with senior HR, People, Finance, and Compliance stakeholders, clearly demonstrating how Happl transforms the global employee benefits experience. You'll take full ownership of the sales cycle end to end, while helping shape our sales motion, client experience, and go-to-market approach as we scale. This is a role for a commercially sharp closer who enjoys complex deals, long sales cycles, and meaningful customer relationships.
What You'll Be Doing
- Owning the full sales cycle from qualified opportunity through to close
- Leading structured discovery and consultative sales conversations
- Running tailored demos and benefit solution design aligned to customer pain points
- Navigating complex buying committees and procurement processes
- Building and managing a healthy pipeline with strong forecasting discipline
- Collaborating closely with BDRs on handover, deal strategy, and account progression
- Working with Customer Success and Product to ensure smooth post-sale transition
- Maintaining excellent CRM hygiene and deal documentation
- Feeding market insight back into sales strategy, messaging, and product direction
What We're Looking For
- At least 5+ years of closing experience in B2B SaaS
- At least one sustained AE role (2+ years)
- Proven success selling into enterprise organisations (1,000+ employees)
- Experience closing high enterprise deals
- Track record of hitting £1m+ annual quotas and maintaining a pipeline with 4-5x coverage
- Comfortable owning and nurturing a meaningful portion of your pipeline
- Strong understanding of consultative sales frameworks (e.g. MEDDIC / MEDDPICC)
- Data and metric driven individual with a passion to modernise the GTM function through new technologies and growth opportunities.
- Confident, credible communicator with senior stakeholders
- Highly organised with strong attention to pipeline detail
If you don't meet every requirement but feel this role fits your trajectory, we'd still love to hear from you.
Why join Happl
- Help shape the future of employee benefits
- Competitive base salary and commission
- Meaningful equity in an early stage growing business
- Flexible hybrid working from day one
- Access to your own Happl benefits platform
- Optional enrolment in Private Health Insurance
- Optional enrolment in Dental insurance, including family cover
- A flexible Wellbeing budget to spend on whatever wellbeing means to you
- Learning & Development (L&D) allowance
- Pension scheme from day one
- Rapid career progression in a scaling commercial team
About The Interview
- Call 1: 20-min Intro call with Ben (COO & CoS)
- Call 2: 30-min deep dive with Keith (CCO)
- Short Task
- Call 3: 30-min deep dive with Ben T (CEO & Founder)
Additional Details
- Location: London, Waterloo
- Team: GTM & Sales
- Working arrangement: Hybrid (4+ Days in Office)
Senior Account Executive in London employer: Happl
At Happl, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As an SDR Manager, you'll have the unique opportunity to build and shape a high-performing team in a rapidly growing startup environment, with access to competitive salaries, equity, and a comprehensive benefits package including private health insurance and a personal wellbeing budget. Our hybrid working model ensures flexibility while you contribute to a mission that genuinely matters—transforming employee benefits for global teams.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Executive in London
✨Tip Number 1
Get to know the company inside out! Research Happl's mission, values, and recent achievements. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your consultative sales approach. Think about how you can lead structured discovery conversations that highlight your understanding of customer pain points. The more prepared you are, the smoother those discussions will go!
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider insights and potentially boost your chances of landing that role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Happl.
We think you need these skills to ace Senior Account Executive in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about transforming employee benefits and making a real impact at Happl.
Tailor Your Experience:Make sure to highlight your relevant experience in B2B SaaS and enterprise sales. We love seeing how your past roles align with what we’re looking for, so don’t hold back on those achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make it easy for us to see why you’re the perfect fit for the Senior Account Executive role without wading through fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Happl!
How to prepare for a job interview at Happl
✨Know Your Stuff
Before the interview, dive deep into Happl's mission and the employee benefits landscape. Understand how AI is transforming this space and be ready to discuss how your experience aligns with their goals. This shows genuine interest and helps you connect your skills to their needs.
✨Master the Sales Cycle
Since you'll be owning the full sales cycle, brush up on your consultative sales techniques, especially frameworks like MEDDIC or MEDDPICC. Prepare examples from your past where you've successfully navigated complex deals and built strong relationships with senior stakeholders.
✨Showcase Your Pipeline Management Skills
Be ready to discuss how you maintain a healthy pipeline and your forecasting discipline. Share specific metrics from your previous roles, like how you achieved £1m+ annual quotas, to demonstrate your data-driven approach and organisational skills.
✨Engage in Meaningful Conversations
During the interviews, especially with senior leaders, focus on leading structured discovery conversations. Ask insightful questions about their current challenges and how Happl's solutions can address them. This not only showcases your consultative selling style but also your understanding of their business.
