At a Glance
- Tasks: Drive growth by connecting with forward-thinking companies and building relationships.
- Company: Join Happl, a top UK startup revolutionising employee benefits with AI.
- Benefits: Competitive salary, equity, flexible working, and wellbeing budget.
- Other info: Rapid career progression and a chance to influence our sales strategy.
- Why this job: Shape the future of employee benefits while advancing your career in a dynamic environment.
- Qualifications: 2+ years in sales or customer-facing roles; motivated and eager to learn.
The predicted salary is between 28800 - 48000 £ per year.
We're building the next generation of employee benefits infrastructure. At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform. Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK's top 100 startups for 2026.
About The Role
This role sits within Happl's Go-To-Market (GTM) team, working closely with Sales, Marketing, Product, and Leadership to drive our next phase of growth. As a Business Development Representative, you'll be the first point of connection between Happl and future customers. You'll identify and engage forward‐thinking companies, open meaningful conversations with HR and Finance leaders, and build the pipeline that powers our expansion. You're not just generating leads, you're creating opportunities, building relationships, and helping organisations discover a better way to support their people. Your work will directly shape Happl's growth and play a key role in scaling a new category of employee benefits infrastructure.
What You'll Be Doing
- Owning the top of Happl's sales funnel, creating high‐quality pipeline that fuels our growth
- Identifying and engaging ambitious companies ready to modernise their employee benefits
- Opening conversations with HR, Finance, and executive leaders at high‐growth and enterprise organisations
- Building strategic target account lists and executing thoughtful, high‐conviction outreach
- Creating opportunities through calls, email, LinkedIn, events, and creative outbound campaigns
- Partnering closely with Account Executives to convert opportunities into customers
- Becoming an expert in Happl's product, market, and customer pain points
- Using modern GTM tools, data, and AI to work smarter and maximise impact
- Feeding insights back to product and leadership to shape our GTM strategy and positioning
What We're Looking For
- 2+ years experience in a BDR, SDR, sales, or customer‐facing role (SaaS or startup experience is a plus)
- Highly motivated, ambitious, and excited by the opportunity to build something early
- Confident communicator, comfortable speaking with senior stakeholders (HR, Finance, leadership)
- Curious, coachable, and eager to learn about sales, startups, and the employee benefits space
- Organised and disciplined, with strong attention to detail and follow‐through
- Comfortable using modern tools (CRM, LinkedIn, email, and AI tools like ChatGPT)
- Self‐starter mentality, with a strong sense of ownership and accountability
- Ambition to progress into Account Executive or senior commercial roles as you grow
Why join Happl
- Help shape the future of employee benefits
- Competitive base salary and commission
- Meaningful equity in an early stage growing business
- Flexible hybrid working from day one
- Access to your own Happl benefits platform
- Optional enrolment in Private Health Insurance
- Optional enrolment in Dental insurance, including family cover
- A flexible Wellbeing budget to spend on whatever wellbeing means to you
- Learning & Development (L&D) allowance
- Pension scheme from day one
- Rapid career progression in a scaling commercial team
- A genuine opportunity to influence how we sell, not just what we sell.
About The Interview
- Call 1: 20‐min Intro call with Ben (COO & CoS)
- Call 2: 30‐min deep dive with Keith (CCO)
- Short Task
- Call 3: 30‐min deep dive with Ben T (CEO & Founder)
Additional Details
- Location: London, Waterloo
- Team: GTM
- Working arrangement: Hybrid (3+ Days in Office)
Sales Development Representative in London employer: Happl
Happl is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives and employees are empowered to make a real impact. With a strong focus on professional development, team members enjoy ample growth opportunities within a fast-scaling environment, all while working in the vibrant city of London. The hybrid work model promotes flexibility, ensuring a healthy work-life balance as you contribute to transforming employee benefits through cutting-edge AI-driven solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Development Representative at Happl, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Happl. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Development Representative. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Development Representative in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Happl:When writing your cover letter, make sure to tailor your message specifically for Happl. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Happl
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Happl that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Happl that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Happl’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
