Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead performance marketing strategies to drive demand and scale growth.
- Company: Join Happl, a top UK startup revolutionising employee benefits with AI.
- Benefits: Competitive salary, equity, flexible working, and wellness budget.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in a fast-paced, innovative environment.
- Qualifications: 3+ years in B2B SaaS marketing with strong data-driven skills.
The predicted salary is between 50000 - 65000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. We're building the next generation of employee benefits infrastructure. At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform. Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK's top 100 startups for 2026.
As a Performance Marketing Manager at Happl, you'll take the lead on how we generate and scale demand. This isn't just about running ads. You'll help build a performance engine that brings the right companies to Happl and turns interest into a qualified pipeline. From testing new channels to refining conversion journeys, you'll focus on what drives real commercial impact.
You'll work closely with Sales, Product, and Leadership to align campaigns with our wider strategy, using data to guide decisions and continuously improve results. You'll help shape how we grow, and make sure our marketing spend works hard for the business.
What you'll be doing:
- Owning Happl's paid acquisition strategy end-to-end, managing and scaling channels such as Google, LinkedIn, Meta, and emerging platforms to drive qualified pipeline.
- Managing day-to-day budget allocation across channels, dynamically shifting spend to hit MQL, SQL, and revenue targets.
- Continuously optimising campaigns, audiences, bidding strategies, and landing pages to improve conversion rates and maximise return on ad spend.
- Designing and running structured experiments across creatives, messaging, offers, and channels, with clear hypotheses, success metrics, and documented learnings.
- Applying a strong commercial lens to performance, closely tracking CAC, LTV, payback periods, and lead quality to ensure growth is efficient and scalable.
- Working closely with Content, and GTM teams to develop high-performing ad creatives and compelling conversion journeys.
- Partnering with Sales and RevOps to align on lead quality, pipeline progression, and revenue attribution.
- Building and maintaining clear performance dashboards, providing the business with accurate, timely reporting and actionable insights.
- Identifying new growth opportunities, from untapped channels to new audience segments, and building the playbooks to scale them.
- Supporting new product or market launches with structured paid strategies that generate early traction and measurable impact.
What we're looking for:
- 3+ years in B2B SaaS performance or growth marketing.
- Proven experience scaling paid channels that drive pipeline and revenue.
- Strong grasp of Google, LinkedIn, Meta and paid media optimisation.
- Commercially sharp, confident managing CAC, LTV, ROAS and lead quality.
- Data-driven, comfortable with attribution, analytics and structured experimentation.
- Experienced running A/B tests across creatives, audiences and landing pages.
- Strong cross-functional collaborator across Sales, RevOps, Product and Content.
- Organised, proactive and always looking for smarter ways to scale growth.
If you don't meet every requirement but feel this role fits your trajectory, we'd still love to hear from you!
Why join Happl:
- Be part of building the future of employee benefits.
- Competitive base salary.
- Meaningful equity in a high-growth, early-stage company. Own what you build!
- Flexible hybrid working from day one.
- Full access to your own Happl benefits platform, practising what we preach.
- Optional Private Health Insurance.
- Optional Dental insurance (including family cover).
- A flexible Wellbeing budget, spend it on whatever keeps you at your best.
- Learning & Development allowance to sharpen your craft.
- Pension scheme from day one.
- Team culture activities such as weekly in-office lunches, workout Wednesdays and more.
We're early, ambitious, and moving fast. If you want ownership, impact, and a front-row seat to building a category-defining company, we'd love to hear from you!
About the Interview:
- Call 1: 20-min Intro call with Ben (COO & CoS).
- Call 2: 30-min deep dive with Ryan.
- Short Task.
- Call 3: 30-min call with Ben Towers (CEO & Founder).
Additional Details:
- Location: London, Waterloo.
- Team: Marketing.
- Working arrangement: Hybrid (4+ Days in Office).
Performance Marketing Manager in London employer: Happl
Contact Detail:
Happl Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for those interviews! Research the company, understand their products, and think about how your skills can help them grow. Show them you’re not just another candidate.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can keep you top of mind. It shows you’re genuinely interested and professional.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of great roles, and applying directly can sometimes give you an edge. Let’s get you that Performance Marketing Manager role!
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for performance marketing shine through! We want to see how excited you are about driving demand and making a real impact at Happl.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B SaaS and paid channels. We’re looking for specific examples of how you've scaled campaigns and driven results, so don’t hold back!
Be Data-Driven: Since we love numbers, include metrics that showcase your success in previous roles. Talk about your experience with CAC, LTV, and ROAS, and how you’ve used data to optimise campaigns.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into the process quickly. Don’t miss out on this opportunity!
How to prepare for a job interview at Happl
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be comfortable discussing key metrics like CAC, LTV, and ROAS. Brush up on these figures and be ready to share how you've used them to drive decisions in your previous roles.
✨Showcase Your Campaign Success
Prepare specific examples of campaigns you've managed that resulted in significant growth. Highlight the strategies you employed, the challenges you faced, and the measurable outcomes. This will demonstrate your ability to generate real commercial impact.
✨Be Data-Driven
Familiarise yourself with analytics tools and be prepared to discuss how you've used data to optimise campaigns. Bring examples of A/B tests you've run and the insights gained from them. This shows you're not just creative but also analytical.
✨Collaborate Effectively
Since this role involves working closely with Sales, Product, and Content teams, think of examples where you've successfully collaborated across departments. Emphasise your communication skills and how you align marketing strategies with broader business goals.