At a Glance
- Tasks: Lead demand generation strategies and optimise campaigns to drive qualified leads.
- Company: Join Happl, a pioneering company transforming employee benefits with AI.
- Benefits: Competitive salary, equity options, flexible hybrid work, and wellness budget.
- Other info: Enjoy team culture activities and continuous learning opportunities.
- Why this job: Shape the future of employee benefits while growing your career in a dynamic environment.
- Qualifications: 3+ years in B2B SaaS marketing with strong data-driven skills.
The predicted salary is between 60000 - 80000 £ per year.
We're building the next generation of employee benefits infrastructure. At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.
As a Demand Generation Manager at Happl, you'll take the lead on how we generate and scale demand. You'll build a performance engine that brings the right companies to Happl and turns interest into a qualified pipeline. You’ll collaborate with Sales, Product, and Leadership to align campaigns with our strategy, using data to guide decisions and continuously improve results.
What you'll be doing:
- Owning Happl's paid acquisition strategy end-to-end, managing and scaling channels such as Google, LinkedIn, Meta, and emerging platforms to drive qualified pipeline.
- Managing day-to-day budget allocation across channels, dynamically shifting spend to hit MQL, SQL, and revenue targets.
- Continuously optimizing campaigns, audiences, bidding strategies, and landing pages to improve conversion rates and maximize return on ad spend.
- Designing and running structured experiments across creatives, messaging, offers, and channels, with clear hypotheses, success metrics, and documented learnings.
- Applying a strong commercial lens to performance, closely tracking CAC, LTV, payback periods, and lead quality to ensure growth is efficient and scalable.
- Working closely with Content, Design and GTM teams to develop high-performing ad creatives and compelling conversion journeys.
- Partnering with Sales and RevOps to align on lead quality, pipeline progression, and revenue attribution.
- Building and maintaining clear performance dashboards, providing the business with accurate, timely reporting and actionable insights.
- Turning data into insights and stories to guide wider strategy and inform stakeholders.
- Identifying new growth opportunities, from untapped channels to new audience segments, and building the playbooks to scale them.
- Supporting new product or market launches with structured paid strategies that generate early traction and measurable impact.
What we're looking for:
- 3+ years in B2B SaaS performance or growth marketing.
- Proven experience scaling paid channels that drive pipeline and revenue.
- Strong grasp of Google, LinkedIn, Meta and paid media optimisation.
- Commercially sharp, confident managing CAC, LTV, ROAS and lead quality.
- Data-driven, comfortable with attribution, analytics and structured experimentation.
- Experienced running A/B tests across creatives, audiences and landing pages.
- Strong cross-functional collaborator across Sales, RevOps, Product and Content.
- Organised, proactive and always looking for smarter ways to scale growth.
Why join Happl:
- Be part of building the future of employee benefits.
- Competitive base salary.
- Meaningful equity in a high-growth, early-stage company. Own what you build!
- Flexible hybrid working from day one.
- Full access to your own Happl benefits platform, practicing what we preach.
- Optional Private Health Insurance.
- Optional Dental insurance (including family cover).
- A flexible Wellbeing budget, spend it on whatever keeps you at your best.
- Learning & Development allowance to sharpen your craft.
- Pension scheme from day one.
- Team culture activities such as weekly in-office lunches, workout Wednesdays and more.
Location: London, Holborn
Team: Marketing
Working arrangement: Hybrid (4+ Days in Office)
B2B SaaS Demand Gen Lead | Hybrid, Equity Options in London employer: Happl
At Happl, we are not just building a platform; we are creating a vibrant work culture that values innovation and collaboration. As a Demand Generation Manager, you will enjoy competitive compensation, meaningful equity options, and a flexible hybrid working environment in the heart of London. With a strong focus on employee wellbeing and continuous learning, Happl offers unique benefits such as a personalised benefits platform, health insurance options, and a dedicated budget for your personal development, making it an exceptional place to grow your career.
StudySmarter Expert Advice🤫
We think this is how you could land B2B SaaS Demand Gen Lead | Hybrid, Equity Options in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in demand generation. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their goals, especially in scaling demand and optimising campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace B2B SaaS Demand Gen Lead | Hybrid, Equity Options in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Demand Gen Lead role. Highlight your experience in B2B SaaS and how you've successfully scaled paid channels. We want to see how your skills align with what we're building at Happl!
Show Your Data Skills:Since this role is all about data-driven decisions, don’t shy away from showcasing your analytical prowess. Include examples of how you've used data to optimise campaigns and improve conversion rates. We love numbers that tell a story!
Be Creative:We’re looking for someone who can think outside the box! Share any innovative strategies or experiments you've run in past roles. Whether it’s A/B testing or unique ad creatives, we want to know how you’ve pushed the envelope.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you're keen on joining our team at Happl!
How to prepare for a job interview at Happl
✨Know Your Numbers
As a Demand Generation Manager, you'll need to be comfortable with metrics like CAC, LTV, and ROAS. Brush up on these figures and be ready to discuss how you've used them in past roles to drive growth. This shows you understand the commercial side of marketing.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've managed, especially those involving Google, LinkedIn, or Meta. Highlight your strategies for optimisation and how you turned interest into a qualified pipeline. This will demonstrate your hands-on experience and results-driven mindset.
✨Collaboration is Key
Since this role involves working closely with Sales, Product, and Content teams, think of examples where you've successfully collaborated across departments. Be ready to discuss how you align marketing strategies with broader business goals, as this will show you're a team player.
✨Be Data-Driven
Happl values a data-driven approach, so come prepared to talk about how you've used analytics to inform your decisions. Discuss any A/B tests you've run and what insights you gained from them. This will highlight your analytical skills and commitment to continuous improvement.
