At a Glance
- Tasks: Lead demand generation strategies and optimise campaigns to drive qualified leads.
- Company: Join Happl, a pioneering company transforming employee benefits with AI.
- Benefits: Competitive salary, equity options, flexible working, and wellness budget.
- Other info: Enjoy a vibrant team culture with regular activities and learning opportunities.
- Why this job: Shape the future of employee benefits while growing your marketing skills.
- Qualifications: 3+ years in B2B SaaS marketing with strong paid media experience.
The predicted salary is between 50000 - 65000 £ per year.
We're building the next generation of employee benefits infrastructure. At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.
As a Demand Generation Manager at Happl, you'll take the lead on how we generate and scale demand. You'll build a performance engine that brings the right companies to Happl and turns interest into a qualified pipeline. You’ll collaborate with Sales, Product, and Leadership to align campaigns with our strategy, using data to guide decisions and continuously improve results.
What you'll be doing:
- Owning Happl's paid acquisition strategy end-to-end, managing and scaling channels such as Google, LinkedIn, Meta, and emerging platforms to drive qualified pipeline.
- Managing day-to-day budget allocation across channels, dynamically shifting spend to hit MQL, SQL, and revenue targets.
- Continuously optimizing campaigns, audiences, bidding strategies, and landing pages to improve conversion rates and maximize return on ad spend.
- Designing and running structured experiments across creatives, messaging, offers, and channels, with clear hypotheses, success metrics, and documented learnings.
- Applying a strong commercial lens to performance, closely tracking CAC, LTV, payback periods, and lead quality to ensure growth is efficient and scalable.
- Working closely with Content, Design and GTM teams to develop high-performing ad creatives and compelling conversion journeys.
- Partnering with Sales and RevOps to align on lead quality, pipeline progression, and revenue attribution.
- Building and maintaining clear performance dashboards, providing the business with accurate, timely reporting and actionable insights.
- Turning data into insights and stories to guide wider strategy and inform stakeholders.
- Identifying new growth opportunities, from untapped channels to new audience segments, and building the playbooks to scale them.
- Supporting new product or market launches with structured paid strategies that generate early traction and measurable impact.
What we're looking for:
- 3+ years in B2B SaaS performance or growth marketing.
- Proven experience scaling paid channels that drive pipeline and revenue.
- Strong grasp of Google, LinkedIn, Meta and paid media optimisation.
- Commercially sharp, confident managing CAC, LTV, ROAS and lead quality.
- Data-driven, comfortable with attribution, analytics and structured experimentation.
- Experienced running A/B tests across creatives, audiences and landing pages.
- Strong cross-functional collaborator across Sales, RevOps, Product and Content.
- Organised, proactive and always looking for smarter ways to scale growth.
Why join Happl:
- Be part of building the future of employee benefits.
- Competitive base salary.
- Meaningful equity in a high-growth, early-stage company. Own what you build!
- Flexible hybrid working from day one.
- Full access to your own Happl benefits platform, practicing what we preach.
- Optional Private Health Insurance.
- Optional Dental insurance (including family cover).
- A flexible Wellbeing budget, spend it on whatever keeps you at your best.
- Learning & Development allowance to sharpen your craft.
- Pension scheme from day one.
- Team culture activities such as weekly in-office lunches, workout Wednesdays and more.
Location: London, Holborn
Team: Marketing
Working arrangement: Hybrid (4+ Days in Office)
Demand Generation Manager employer: Happl
At Happl, we are revolutionising employee benefits infrastructure, and as a Demand Generation Manager, you'll play a pivotal role in shaping our growth journey. We offer a competitive salary, meaningful equity, and a flexible hybrid working environment that fosters collaboration and innovation. With access to a comprehensive benefits platform, a dedicated learning and development allowance, and a vibrant team culture, Happl is an exceptional place for professionals seeking to make a significant impact while advancing their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in demand generation. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in scaling demand and optimising campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Demand Generation Manager role. Highlight your experience with B2B SaaS performance marketing and any specific achievements in scaling paid channels that align with what we're looking for.
Show Off Your Data Skills:We love data-driven decision-making! Include examples of how you've used analytics to optimise campaigns or improve conversion rates. This will show us you're comfortable with the metrics that matter, like CAC and LTV.
Be Creative with Your Examples:When discussing your past experiences, don’t just list your responsibilities. Share specific projects where you designed and ran experiments, and what the outcomes were. We want to see your innovative side!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure you’re considered for the role!
How to prepare for a job interview at Happl
✨Know Your Numbers
As a Demand Generation Manager, you'll need to be comfortable with metrics like CAC, LTV, and ROAS. Brush up on these concepts before your interview, and be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've managed. Highlight the strategies you used, the challenges you faced, and the results you achieved. This will demonstrate your ability to own and scale demand generation effectively.
✨Collaborate Like a Pro
Since this role involves working closely with Sales, Product, and Content teams, think of examples where you've successfully collaborated across departments. Be ready to discuss how you align marketing efforts with broader business goals.
✨Experimentation is Key
Happl values structured experimentation, so come prepared to talk about A/B tests you've run. Discuss your approach to testing creatives, audiences, and landing pages, and how those experiments informed your marketing strategies.
