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For Companies At a Glance
- Tasks: Own and shape Happl's content strategy to tell our story globally.
- Company: Join Happl, a fast-growing startup revolutionising employee benefits with AI.
- Benefits: Competitive salary, equity, flexible working, and wellness budget.
- Why this job: Make a real impact in a category-defining company while honing your marketing skills.
- Qualifications: 3+ years in content marketing, strong writing skills, and a passion for HR tech.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re building the next generation of employee benefits infrastructure. At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.
About The Role
As a Content Marketing Manager at Happl, you’ll own how we tell our story to the world. This isn’t a “write a few blog posts” role. You’ll shape the voice of a category-defining company, turning global benefits, compliance, and AI into sharp, compelling stories that HR and Finance leaders actually want to read. You’ll sit at the centre of the business, partnering with Product, Sales, and Leadership to translate big ideas into high-impact content that drives awareness, trust, and new customers in the pipeline. You’ll define the narrative, set the tone, and build out the engine.
What You’ll Be Doing
- Owning Happl’s content strategy end-to-end, building a clear roadmap that drives brand awareness, inbound demand, and commercial impact
- Conducting keyword, competitor, and trend research to identify high-impact content opportunities across HR, employee benefits, AI, and global compliance
- Managing the content calendar, ensuring a consistent publishing cadence across blog, website, social, email, and enablement channels
- Producing high-quality long-form and strategic content, including guides, reports, landing pages, case studies, white papers, and thought leadership pieces
- Writing and optimising website and campaign copy to improve conversion, clarity, and positioning
- Translating complex product and compliance topics into simple, compelling narratives for HR, Finance, and leadership audiences
- Collaborating closely with Product, Sales, and Customer Success to align content with launches, feature updates, and GTM priorities
- Partnering with social, paid, lifecycle, and PR to amplify content and maximise distribution
- Tracking and analysing performance across traffic, engagement, pipeline influence, and conversion metrics, using insights to continuously improve results
- Staying ahead of industry shifts in employee benefits, HR, and AI, positioning Happl as a category-defining voice in the market
What We’re Looking For
- 3+ years experience in content marketing, content strategy, or a B2B content role, ideally within SaaS
- Strong writing ability, with a proven track record of producing clear, engaging, and commercially impactful content
- Solid understanding of SEO (and emerging AEO principles), with the ability to turn research and insights into high-performing content ideas
- Experience writing about complex topics such as HR, payroll, compliance, fintech, or B2B technology — and making them easy to understand
- Data-driven mindset, comfortable tracking performance metrics and optimising content based on traffic, engagement, and pipeline impact
- Experience collaborating cross-functionally with Product, Sales, Growth, and Leadership in a fast-paced environment
- Ability to manage multiple projects and deadlines, maintaining high quality and consistency
- Genuine interest in SaaS, HR technology, employee benefits, and AI, with curiosity to stay ahead of industry trends
If you don’t meet every requirement but feel this role fits your trajectory, we’d still love to hear from you.
Why join Happl
- Be part of building the future of employee benefits
- Competitive base salary
- Meaningful equity in a high-growth, early‑stage company. Own what you build!
- Flexible hybrid working from day one
- Full access to your own Happl benefits platform, practicing what we preach
- Optional Private Health Insurance
- Optional Dental insurance (including family cover)
- A flexible Wellbeing budget, spend it on whatever keeps you at your best
- Learning & Development allowance to sharpen your craft
- Pension scheme from day one
- Team culture activities such as weekly in-office lunches, workout Wednesdays and more
We’re early, ambitious, and moving fast. If you want ownership, impact, and a front‑row seat to building a category-defining company, we’d love to hear from you!
About The Interview
- Call 1: 20‑min Intro call with Ben (COO & CoS)
- Call 2: 30‑min deep dive with Ryan
- Short Task
- Call 3: 30‑min call with Ben Towers (CEO & Founder)
Additional Details
- Location: London, Waterloo
- Team: Marketing
- Working arrangement: Hybrid (4+ Days in Office)
Content Marketing Manager employer: Happl
Contact Detail:
Happl Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate how you can tell compelling stories.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. This will help you tailor your answers and show you’re genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your enthusiasm for content marketing shine through! We want to see how you can turn complex topics into engaging stories that resonate with our audience.
Tailor Your Experience: Make sure to highlight your relevant experience in content marketing, especially if you've worked in SaaS or B2B environments. We love seeing how your background aligns with what we're doing at Happl!
Be Data-Driven: Don’t forget to mention your experience with tracking performance metrics and optimising content. We’re all about using data to drive decisions, so show us how you’ve done this in the past!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to get your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Happl
✨Know Your Stuff
Before the interview, dive deep into Happl's mission and values. Understand their approach to employee benefits and how they leverage AI. This will help you articulate how your content marketing experience aligns with their goals.
✨Showcase Your Writing Skills
Prepare a portfolio of your best work that demonstrates your ability to create engaging and impactful content. Include examples that simplify complex topics, especially in HR or compliance, as this is crucial for the role.
✨Be Data-Driven
Familiarise yourself with key performance metrics related to content marketing. Be ready to discuss how you've used data to optimise content in the past, as this will show your analytical mindset and commitment to continuous improvement.
✨Collaborate Like a Pro
Think of examples where you've successfully collaborated with cross-functional teams. Highlight how you’ve worked with Product, Sales, or Leadership to align content strategies with business objectives, as this is essential for the role at Happl.