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- Tasks: Lead innovative account-based marketing strategies and create impactful content for key clients.
- Company: Join a dynamic company focused on growth and collaboration in the life sciences sector.
- Benefits: Enjoy a competitive salary, flexible working, and ongoing training opportunities.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: 2-4 years in account-based marketing with strong communication and project management skills.
- Other info: Be part of a positive, inclusive culture with great career advancement potential.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities of the role:
- Marketing Strategy: Lead account-based marketing strategies for key accounts, clearly articulating Beacon’s value proposition to support client needs and sales objectives. Act as the voice of key accounts within marketing, building strong persona insight and creating assets such as case studies and testimonials. Partner closely with sales and customer success to deliver aligned account plans that drive engagement and growth.
- Campaigns & Lead Generation: Own and execute targeted upsell, cross-sell, and brand campaigns to increase adoption and revenue across key accounts. Deliver personalised content and communications, leveraging digital channels, newsletters, and events to support commercial goals.
- Product & Operations: Support product go-to-market through in-product campaigns, sales collateral, and value propositions. Optimise the marketing tech stack, lead flow, and reporting, streamlining ABM processes and aligning with the wider Hanson Wade Group.
About you:
- 2–4 years of experience in account-based marketing, ideally within life sciences, market intelligence, or a related B2B environment.
- Strong understanding of the market intelligence needs of large pharma drug development teams across R&D, clinical, translational, external innovation, and competitive intelligence functions.
- Excellent communication, influencing, and presentation skills, with confidence presenting to large or senior audiences.
- High-energy, driven self-starter with the ability to execute quickly in a fast-paced environment.
- Proven collaborative team player with strong written and verbal communication skills and experience working cross-functionally.
- Hands-on experience with marketing technology and tools such as Salesforce, Marketo, SEMRush, or SendGrid, and close alignment with sales and customer success teams.
Skills:
- Strong commercial acumen with experience in campaign planning, execution, and evaluation to drive measurable results.
- Proven project and stakeholder management skills, including event delivery, brand alignment, and effective cross-functional collaboration.
- Expertise in content creation and copywriting, supported by data management, segmentation, and reporting to deliver insight-led marketing activity.
What we offer:
- The opportunity to deliver and build on your marketing skills.
- A fast-tracked career in a successful, expanding company with global scope.
- A chance to truly make your mark, elicit change and shape a growing business.
- An ongoing training program and focus on personal development, including access to quarterly training with external providers.
- A positive, transparent, inclusive and flexible working environment.
- Company benefits including social events, cycle to work scheme, charity day and many more.
Salary: £37,000
Expected start date: February 2026
Senior Marketing Executive - Account Based Marketing employer: Hansonwade
Contact Detail:
Hansonwade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive - Account Based Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! You need to clearly articulate how your skills align with their needs. Make it personal and relevant to the role of Senior Marketing Executive.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the position.
We think you need these skills to ace Senior Marketing Executive - Account Based Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in account-based marketing. We want to see how your skills align with our needs, so don’t be shy about showcasing your relevant achievements!
Showcase Your Communication Skills: Since this role involves a lot of collaboration and presentation, let your written application reflect your excellent communication skills. Use clear, concise language and make sure to articulate your thoughts effectively.
Highlight Your Tech Savvy: Mention any hands-on experience you have with marketing tools like Salesforce or Marketo. We love candidates who are comfortable with technology, so don’t forget to include specific examples of how you've used these tools in past roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Hansonwade
✨Know Your ABM Inside Out
Make sure you understand account-based marketing thoroughly, especially in the context of life sciences and B2B environments. Brush up on how to articulate value propositions and tailor your responses to showcase your experience in creating targeted campaigns.
✨Showcase Your Collaboration Skills
Since this role involves working closely with sales and customer success teams, be ready to discuss specific examples of how you've successfully collaborated in the past. Highlight any projects where you aligned marketing strategies with sales objectives to drive engagement.
✨Prepare for Data-Driven Discussions
Familiarise yourself with marketing technology tools like Salesforce and Marketo. Be prepared to talk about how you've used data to inform your marketing strategies and measure campaign success. This will demonstrate your analytical skills and commercial acumen.
✨Practice Your Presentation Skills
Given the need to present to senior audiences, practice delivering your ideas clearly and confidently. Consider doing mock presentations to friends or colleagues, focusing on how to engage your audience and convey your insights effectively.
